Social Media Manager

Location: Fully Remote — South Africa
Working Hours: UK business hours
Experience Level: 2–4 years

About the Role

Outsource Ability is recruiting on behalf of one of our clients, a hospitality marketing consultancy, for an experienced Social Media Manager.

The successful candidate will manage the consultancy's organic social-media presence across Instagram, TikTok and LinkedIn. This role combines high-volume content creation and publishing with community management and lead conversion. You will be responsible for engaging prospective clients, improving automated messaging and turning social-media conversations into booked calls.

Key Responsibilities

Content Creation and Publishing

- Create and publish five feed posts per week on each of the following platforms:
- Instagram
- TikTok
- LinkedIn
- Create and publish five Instagram Stories per day, five days per week.
- Produce the graphics, short-form videos and other creative assets required for social-media content.
- Write platform-appropriate captions, hooks and calls to action.
- Adapt content formats and messaging to suit the audience and conventions of each platform.
- Maintain a consistent content calendar and publishing schedule.
- Ensure all content reflects the consultancy's brand, services and marketing objectives.
- Monitor content performance and recommend improvements based on engagement and lead-generation results.

Community and Direct-Message Management

- Monitor and respond promptly and professionally to comments and direct messages.
- Engage prospective clients in a way that reflects the consultancy's tone and brand.
- Qualify inbound leads through social-media conversations.
- Guide suitable prospects towards booking a call with the consultancy owner.
- Follow up with engaged leads who have not yet booked.
- Maintain an organised record of active conversations and follow-up requirements.

Automated Messaging and Lead Conversion

- Review the consultancy's existing automated messages and direct-message sequences.
- Improve messaging, conversation flows and calls to action to increase conversions.
- Ensure automated and manual messages provide a consistent prospective-client experience.
- Identify where leads are disengaging and recommend practical improvements.
- Monitor whether automated conversations are generating qualified enquiries and booked calls.

Meta Advertising — Advantageous

- Support or advise on Meta advertising where required.
- Coordinate with the consultancy's existing Meta Ads provider so paid campaigns and organic content are aligned.
- Meta Ads experience is advantageous but not essential, as paid advertising is currently managed separately.

Key Requirements and Experience

- Two to four years of experience in social-media management or a closely related role.
- Demonstrable experience managing Instagram, TikTok and LinkedIn business accounts.
- Proven ability to produce and manage a high volume of social-media content.
- Essential graphic-design experience, with the ability to create professional social-media assets.
- Essential video-editing experience, particularly for short-form content such as TikToks and Reels.
- Strong copywriting skills and the ability to adapt messaging across different platforms.
- Experience managing direct messages and online communities.
- A commercial approach to social media, with the ability to qualify leads and convert conversations into booked calls.
- Experience reviewing or improving automated messages, lead-nurture sequences or social-media automations.
- Strong organisational and time-management skills.
- Ability to work independently and maintain a demanding publishing schedule.
- Clear written communication and a professional approach to prospective clients.
- Hospitality, hotels, travel, accommodation or hospitality-marketing experience is preferred.
- Meta Ads experience is advantageous but not essential.
- Availability to work UK business hours.

Mandatory Remote-Work Equipment Requirements

Because this is a fully remote role, candidates must have:

- Their own modern, reliable laptop or PC capable of supporting graphic-design, video-editing and communication tools.
- A stable, reliable internet connection suitable for uploading media and participating in video calls.
- A backup power solution, such as a UPS, inverter, generator or portable power station, to maintain productivity during load shedding or power outages.
- A professional headset with a clear or noise-cancelling microphone.