Job Openings Database Conversion Manager

About the job Database Conversion Manager

Job title: Database Conversion Manager/Lead Conversion
Manager

Type of employment: Full-time (Remote)

Budget: $8/hr - $12/hr

Shift Schedule: 8 AM to 5 PM PST

The Database Conversion Manager is responsible for optimizing the lead management process to drive sales growth, enhance team performance, and maximize database engagement. This role requires a data-driven, detail-oriented professional with a proven track record of increasing lead conversion and leading revenue-impacting projects. The ideal candidate will leverage CRM systems and analytics to identify opportunities, ensure efficient follow-up, and provide strategic recommendations that align with business objectives.

About the Employer:

The company operates under a franchise model in Newport Beach. The business is

heavily invested in marketing and has a lean internal structure, supported by virtual

assistants across various functions. The organization is currently undergoing

operational realignment and seeks to improve efficiency, accountability, and revenue

performance. The internal team includes both office-based and remote professionals.

Company core values:

  • Make it happen

  • Be resourceful and responsible

  • Succeed with others

  • Create an impact

  • Be better than yesterday


Objectives of this role:

  • Drive revenue growth by maximizing opportunities within the lead database and ensuring high engagement and conversion rates.

  • Implement efficient systems and processes to improve lead management, response times, and sales team performance.

  • Provide data-driven insights to leadership on lead source profitability, marketing spend, and overall performance.

  • Manage CRM processes and provide sales support to drive revenue-impacting initiatives, ensuring efficient operations and long-term business success.


Responsibilities:

  • Database Optimization

    • Manage and optimize the flow of incoming leads from various sources (e.g., partnerships, digital advertising).

    • Conduct regular audits of the lead database to identify missed opportunities and re-engagement prospects.

    • Maintain a clean, organized database to ensure accuracy and high engagement rates.

    • Develop and execute strategies to maintain high database engagement and maximize conversion opportunities.

  • Sales Enablement & Accountability

    • Collaborate with the sales team to ensure timely and effective follow-up on all leads.

    • Implement accountability measures for sales agents who do not meet lead management standards.

    • Provide training and support to the sales team to improve their lead conversion skills and database engagement strategies.

  • Reporting

    • Generate detailed reports and dashboards to track key metrics such as lead response times, conversion rates, revenue impact, and database activity.

    • Analyze data trends to identify areas for process improvement, revenue growth, and increased investment.

    • Work closely with leadership to make data-driven recommendations on lead source profitability and marketing spend allocation.

  • Process Improvement

    • Lead and manage projects aimed at improving lead conversion processes and increasing revenue.


Required skills and qualifications (Must-Have):

  • Proven experience in lead management, database conversion, and sales operations.

  • Hands-on experience with CRM software (e.g., HubSpot, Salesforce, Follow-Up Boss).

  • Proven track record of driving measurable lead conversion and maintaining high database engagement.

  • Experienced in managing remote sales teams, balancing accountability with support to drive engagement and high performance.

  • Demonstrated ability to lead and execute projects that positively impact revenue.

  • Strong data analysis and reporting skills (Excel, Google Sheets).

  • Excellent organizational and time management abilities.

  • Proactive, detail-oriented, and able to work with minimal supervision.

  • Understanding of lead source profitability and financial impact analysis of marketing channels.

  • Stable internet connection with a backup solution.

Preferred skills and qualifications (Nice-to-Have):

  • Experience working in the real estate or financial services industry.

  • Familiarity with lead generation and digital marketing strategies.

  • Proven success in designing and implementing process improvements that increase sales productivity.

  • Ability to provide constructive feedback effectively.

  • Experience managing high-volume email communication and maintaining a clean, organized database.

What Success Looks Like:

  • Weekly reports with lead sources and activity tracking.

  • Ability to provide actionable suggestions based on data.

  • Stepping in when necessary to complete or assign nurture opportunities.