Website & Content Specialist

Job title: Website & Content Specialist

Type of employment: Part-time

Shift Schedule: TBD

High-level summary

Own the online experience for 8 powersports dealerships across Southern California by keeping website content, inventory listings, business information, and digital customer touchpoints accurate and up to date.

Create helpful, accurate content for used vehicles, models, services, and buying guides while ensuring customers and AI search tools can easily find and understand the business.

Maintain daily, weekly, monthly, and quarterly website checks, monitor performance, and work with internal teams and external partners to improve the online experience.

About the Company:

The company operates 8 powersports dealerships across Southern California, selling new and used vehicles, parts, and service.

Company core values:

• Accuracy — maintain correct and up-to-date website, inventory, pricing, hours, and business information.
• Customer-focused content — provide helpful information that answers the questions customers actually ask.
• Attention to detail — consistently check websites, listings, forms, and inventory for errors.
• Accountability — take ownership of website accuracy, inventory merchandising, reporting, and follow-through.
• Collaboration — work effectively with store managers, sales, marketing, IT, website vendors, and manufacturer representatives.

Objective of this role:

• Keep the online presence of all 8 stores accurate, helpful, and easy to act on.
• Maintain accurate vehicle inventory, listings, photos, specifications, pricing, and store information.
• Improve how the company is represented across its website, Google Business Profiles, listing sites, search engines, and AI assistants.
• Monitor website and marketing performance and recommend improvements based on data.

Responsibilities:

Website & Content Management

• Write unique and accurate descriptions for every used vehicle listed.
• Create model, service, and buying-guide content that answers customer questions.
• Update website content and ensure information remains accurate across all 8 stores.
• Maintain consistent information across the website, Google Business Profiles, and listing sites.

Website Quality Control

• Run daily, weekly, monthly, and quarterly website checklists.
• Identify broken forms, sold units that remain online, incorrect prices, outdated hours, and other website issues.
• Ensure website issues are identified and addressed before they impact customers.

Inventory Merchandising

• Post new vehicle arrivals and remove sold units.
• Ensure every listing contains quality photos and complete specifications.
• Maintain accurate and appealing inventory listings across the dealerships.

Analytics & Reporting

• Build a monthly store-by-store scorecard covering traffic, leads, calls, reviews, and how AI search represents the company.
• Monitor website and digital performance.
• Recommend fixes and improvements based on performance data.

Cross-functional Coordination

• Work with store managers, sales, marketing, IT, website vendors, and manufacturer representatives.
• Communicate website, inventory, content, and digital issues clearly to the appropriate teams.
• Coordinate updates and improvements across multiple stores.

Required skills and qualifications:

• Strong writing skills with the ability to create specific, accurate, and engaging vehicle descriptions.
• Hands-on experience updating a business website through a content management system.
• Working knowledge of Google Analytics, Google Search Console, and Google Business Profile.
• Comfortable using spreadsheets for tracking and reporting.
• Strong attention to detail and discipline in following daily checklists.
• Clear communication skills, including the ability to communicate effectively with non-technical people.
• Ability to manage website and content responsibilities across multiple locations.

Preferred skills and qualifications:

• Dealership experience in powersports, automotive, or marine.
• Familiarity with inventory feeds, dealer website platforms, or CRM systems.
• Knowledge of motorcycles, ATVs, side-by-sides, or watercraft, or simply being a rider.
• Familiarity with SEO, local search, and structured data/schema markup.
• Interest in how AI assistants and AI search find and summarize business information.
• Basic HTML skills.