Job Openings Digital Ads Specialist

About the job Digital Ads Specialist

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Job title: Digital Ads Specialist
Type of employment: Full-time (Remote)
Shift Schedule: 8:00 am-4:00 pm CST

The Digital Ads Specialist is responsible for planning, creating, and optimizing paid advertising campaigns across multiple social media platforms. This role focuses on driving e-commerce sales through strategic ad placements and performance monitoring to achieve high return on ad spend (ROAS).

About the Employer:

A growing e-commerce business in the health and wellness space, offering innovative products to improve customer well-being. The company values results-driven strategies, creative collaboration, and a commitment to delivering excellent customer experiences.

Company Core Values:

  • Results-oriented mindset

  • Collaboration and teamwork

  • Continuous improvement

  • Integrity and transparency in all actions

Objectives of this Role:

  • Develop, launch, and optimize digital ad campaigns on platforms such as Google Ads, Facebook, Instagram, and TikTok.

  • Monitor performance metrics and provide actionable insights to enhance campaign outcomes.

  • Manage ad budgets effectively to maximize ROI.

  • Collaborate with content and creative teams to develop compelling ad materials.

Responsibilities:

  • Plan and execute paid social media campaigns tailored to e-commerce objectives.

  • Create and manage ad sets, targeting strategies, and audience segmentation.

  • Analyze campaign performance and adjust strategies to achieve optimal results.

  • Report on key metrics including ad spend, conversions, and ROAS.

  • Stay updated on trends in digital marketing and social media advertising.

Required Skills and Qualifications:

  • Proven experience managing digital ad campaigns for e-commerce businesses.

  • Proficiency in Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads.

  • Strong analytical skills with the ability to interpret data and make data-driven decisions.

  • Solid understanding of ad budget management and performance reporting.

  • Ability to work independently and meet deadlines in a remote work environment.

Preferred Skills and Qualifications:

  • Experience with multiple ad platforms and cross-channel marketing strategies.

  • Knowledge of creative testing and A/B testing methodologies.

  • Familiarity with e-commerce business models and customer acquisition strategies.