About the job Google Ads Specialist
Job title: Google Ads Specialist
Type of employment: Part-time (Remote)
Budget: $8/hr - $11/hr
Shift Schedule: Flexible hours (10-15 hours weekly)
The Google Ads Specialist will lead the creation, management, and optimization of paid advertising campaigns to drive qualified leads and brand visibility. This role requires a mix of analytical expertise, creative testing, and strategic planning to ensure campaigns achieve strong performance across Google’s ad network.
About the Employer:
Our client is dedicated to providing compassionate therapy and coaching services that empower individuals to lead fulfilling lives. They prioritize professionalism, empathy, and efficiency to deliver exceptional client experiences.
Company core values:
Compassion First: We create a safe, nonjudgmental space where clients feel seen, heard, and supported because healing starts with trust.
Embodied Healing: Recognizing the mind-body connection and integrating somatic practices to support healing at all levels.
Radical Authenticity: We celebrate individuality and self-expression, helping clients and clinicians show up as their most authentic selves.
Wisdom in Experience: We honor the lived experiences of our clients and clinicians, knowing they bring invaluable insight and connection to the work.
Community and Connection: Creating a sense of belonging and mutual support, recognizing the healing power of relationships and shared experiences.
Cultural Responsiveness: We honor the diverse identities and lived experiences of our clients and clinicians, creating a space where everyone feels respected and valued.
Objective of this role:
To design and execute data-driven Google Ads strategies that enhance visibility, improve conversion rates, and maximize return on investment for various service lines and target audiences.
Responsibilities:
Campaign Strategy & Setup: Build and manage full-funnel campaigns (Search, Display, Performance Max) aligned with business goals.
Keyword Research & Targeting: Conduct detailed keyword research and audience segmentation to ensure effective campaign reach.
Performance Optimization: Continuously monitor and refine budgets, bids, and ad creatives to improve ROI and lead quality.
Conversion Tracking & Reporting: Set up tracking via Google Tag Manager, GA4, and Ads Conversion Tracking; produce clear monthly reports with insights and next steps.
Creative Collaboration: Partner with internal teams to refine ad messaging and maintain a consistent, professional tone.
Market & Trend Awareness: Stay updated on Google Ads platform changes, privacy updates, and new ad formats to proactively adapt strategies.
Required skills and qualifications:
Proven experience managing Google Ads campaigns (Search, Display, Performance Max).
Knowledge of SEO best practices and techniques.
Proficiency in Google Ads and Squarespace.
Strong analytical and data interpretation skills.
Excellent copywriting and communication skills.
Highly organized with a proactive approach to campaign management and optimization.
Preferred skills and qualifications
Familiarity with the mental health industry or similar service-oriented sectors.
Ability to collaborate effectively across creative, marketing, and leadership teams.
Adaptability and commitment to continuous learning in a fast-evolving digital landscape.
Strategic mindset with a focus on achieving measurable results.