Digital Marketer

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Job Requirements:

• 3+ years of digital marketing experience with a proven track record of driving significant growth. 
• Demonstrated ability to achieve ambitious enrolment or sales targets. 
• Proven track record in paid social and Google Ads campaign management.
• Strong understanding of SEO principles and best practices. 
• Experience with CRM systems, particularly Active Campaign. 
• Excellence in project management and multi-tasking.
• Strong analytical skills with a data-driven approach to marketing. 
• Outstanding written and verbal communication abilities.

Core responsibilities:

Digital Marketing Strategy & Execution:

• Develop and implement comprehensive marketing strategies to double student memberships within 6 months.
• Create and optimise engaging ad campaigns across Meta (Facebook/Instagram) and Google Ads platforms, incorporating authentic dance content and student success stories.
• Manage the studio's digital presence, including Google My Business listing, website optimisation, and local SEO to improve visibility.
• Set and track clear KPIs aligned with our growth objectives

Content & Creative:

• Collaborate with dance instructors to produce compelling ad creative that showcases our unique teaching methodology and studio culture.
• Coordinate the design and distribution of print marketing materials, including flyers, brochures, and local advertising.
• Ensure brand consistency across all marketing channels and materials.
• Create urgency and excitement around our programs through strategic messaging.

Lead Generation & CRM Management:

• Oversee aggressive lead generation and nurturing processes through Active Campaign CRM.
• Implement and optimise marketing automation workflows to enhance lead conversion.
• Track and analyse marketing metrics to optimise campaign performance and ROI.
• Convert prospective students into enrolled members through strategic follow-up and sales processes.
• Develop and maintain a robust pipeline to support membership growth goals.Administrative Support .
• Maintain organised digital and physical marketing assets.
• Process daily marketing-related administrative tasks Assist with basic studio operations as needed.

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!