Google Adds (PPC)

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

2+ years of experience in managing PPC campaigns, specifically Meta Ads (Facebook & Instagram). Strong understanding of Meta Business Suite, Facebook Pixel, and Conversion API. Experience with audience segmentation, retargeting, and lookalike audience strategies. Proficiency in Google Analytics and other tracking tools. Excellent data analysis skills with a proven ability to optimize ad spend. Familiarity with social media platforms and their content optimization best practices. Strong organizational skills and ability to manage multiple tasks efficiently. Attention to detail and a creative eye for engaging content.

Core responsibilities:

Plan, create, and execute Meta Ads campaigns across Facebook and Instagram. Develop and implement effective audience targeting strategies using interest-based, behavioral, lookalike, and retargeting techniques. Optimize ad creatives, copy, and landing pages for maximum CTR, conversion rates, and ROI. Monitor and adjust campaign budgets to maximize performance while staying within allocated ad spend. Track and analyze campaign performance using Meta Business Suite, Google Analytics, and other analytics tools. Generate detailed reports and insights on ad performance, key KPIs (CPC, CTR, ROAS, CPA), and areas for improvement. A/B test ad variations (creatives, headlines, CTA buttons) to optimize results. Work closely with designers and copywriters to develop engaging ad creatives (static, video, carousel, etc.). Stay updated with Meta's algorithm changes, ad policies, and industry trends to refine campaign strategies. Assist in execution of social media strategy including posting, community management etc.

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!