Job Openings PPC Specialist (Google + Meta)

About the job PPC Specialist (Google + Meta)

About the Role

Were hiring a PPC Specialist (Google + Meta) to plan, launch, and optimise high-performing paid campaigns for local service businesses (e.g., painting contractors). Youll own full-funnel performance on Google Ads and Meta Ads, turning data into decisions that drive qualified leads, lower CPL, and improve ROI.

What Were Looking For (Non-Negotiable)

  • 2+ years managing and optimising Google Ads and Meta Ads for lead-generation
  • Hands-on experience with Local Service businesses; LSA experience is a plus
  • Deep knowledge of campaign structure, keyword/audience strategy, bidding, and creative testing
  • Strong analytics skills with GA4; comfortable building reports and translating insights into actions
  • Excellent English communication; highly detail-oriented and deadline-driven
  • Proven track record hitting CPL/ROAS targets and scaling budgets responsibly

If you haven't directly managed Google and Meta campaigns end-to-end, do not apply.

KPIs & Expectations

  • Hit or beat target CPL and ROAS across Google + Meta
  • Consistent weekly lead volume and pipeline growth for local services
  • Rigorous A/B testing on creatives, copy, landing pages, and audiences
  • Clear weekly reporting with insights and next steps (not just numbers)
  • Perfect campaign hygiene and documentation in our PM/CRM stack

What You'll Do

  • Plan, build, and optimise Google Search/Performance Max, Meta Lead/Conversion campaigns
  • Do keyword research, audience building, and competitor analysis
  • Write compelling ad copy; brief or iterate on visuals; align landing pages for conversion
  • Run structured experiments (bids, budgets, placements, creatives, LPs)
  • Monitor budgets daily; reallocate spend to highest-return segments
  • Report performance, diagnose bottlenecks, and recommend improvements
  • Stay current on platform updates and roll out new features tactically

Tools you'll use: Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Looker Studio, ClickUp, GoHighLevel (GHL), AgencyAnalytics.

Why Join Us?

  • Compensation: $1,000 $1,400 USD/month
  • Remote, supportive, growth-oriented team (we follow the EOS model)
  • Performance raises and bonuses, paid time off, work-from-home flexibility
  • Real ownership: your work directly impacts revenue and partner success


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