Lead Product Marketer

Background

Become a Part of Our Growing Team

We are an elite team of software and product developers who work continuously to improve ourselves, solve tough problems, and render the world better. This position is to work directly for Kith Fusion (KithFusion.com), an interactive entertainment company we are incubating. Kith Fusion's customer-facing offerings will use cutting-edge technology inside a physical venue to provide fresh and engaging entertainment for couples, families, and friends.

Kith Fusion is a small company still in the defining stage. Join us now and help shape its destiny!

PALADIN & ARCHER Company provides equal employment opportunities (EEO). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Description

We are looking for an ingenious product marketer partner to lead marketing efforts at Kith Fusion Inc. The individual selected to fill this opportunity will become a part of an innovative, growing and data-driven organization. 

As a lead product marketer, you will act as a critical connection point between product, marketing, and business development teams. In this role, you will define and influence go-to-market strategy, including helping to identify market opportunities, influence product strategy, lead pipeline development, and support revenue generation.

If you want to lead product marketing activities in a team-oriented environment, this opportunity is the ideal fit for you. We welcome the ability to learn more about you as a candidate and look forward to the potential of engaging your knowledge, skills and abilities as our team continues to grow in meeting the needs and desires of our customers.

Compensation for this position is commission/profit share based, plus as a partner you'll have the opportunity for a share in the company ownership.

What can we offer?

• Flexible schedule between 10 and 40 hours per week
• Commission / Profit Sharing
• Equity ownership in the company as a Partner
• Mostly Work remotely (from a home office)
• Must be able to meet weekly at Provo and/or Mapleton, UT in person
• Opportunity to grow a startup company
• Continuous opportunities for training, advancement and personal growth
  
• A team of professionals who are dedicated to the company mission and who can enjoy a good laugh with colleagues
• Regular all-staff meetings that are followed by optional activities, such as online games, and other activities that allow us to relax and get to know each other better

Minimum Requirements

• Experience leading marketing efforts
• Be passionate about what we are creating
• Provide examples of success growing market penetration
• Proven sales via marketing and sales funnels
• Must be authorized to work in the USA
• Must be willing to work for 100% equity and commission

Primary Responsibilities and Activities

The product marketer will have primary or shared responsibilities for:

• Performing market, customer, and competitive research (primary or secondary) to segment the market and produce consumer insights, identifying what opportunities, challenges and dynamics exist for Kith Fusion and its offerings
• Leading new product/feature launches and generating demand
• Guiding, creating, and delivering differentiated messaging, customer personas, and journey maps to impact the development of compelling content to communicate value and convert leads
• Creating, implementing, and refining programs to drive awareness and engagement through:
• Social Media follower growth
• Email Subscriber growth
• Promotion of surveys and landing pages
• Lead Landing page refinement
• Other digital promotions
• Applying technology and data to increase marketing reach, grow segmentation, accelerate demand, streamline processes, and make more informed decisions
• Managing the performance of the product marketing team, programs, and collaboration with other stakeholders including resources from offshore, fiverr, etc.
• Continuous learning on new ways of marketing and growth hacking including through:
• Methods we have training for
• Marketing tools (App Sumo) we have access to

To support each of the areas designated above, specific responsibilities for the role include the following.

Market Understanding

The product marketer must be able to undertake and oversee a continuous assessment, definition, and communication of:

• Market research: Primary and secondary research to better understand market and buyer dynamics
• Competitive intelligence: Carry an in-depth knowledge of the solution alternatives that exist for customers both direct competitors and those in adjacent spaces; the relative strengths and weaknesses of each; and points of differentiation
• Market dynamics: Outlining both the buy-side and sell-side forces impacting the industry, as well as technological changes or other factors that might cause buyer uncertainty and impact sales
• Market segmentation: Proposing the market segments that are the ideal targets for our products and services with their expected growth rates
• Buyer personas, influencers, and process: Identifying the roles involved in buying our offerings; the external influences playing a role in selecting options; and the typical process for exploring, evaluating, and engaging with providers
• Route-to-market strategy: Identifying whether direct sales and/or through channel partners

Create Positioning, Messaging, Storylines and Content

The product marketer must ensure that compelling and impactful communications are created and delivered by:

• Developing clear and crisp positioning that will guide messaging and other go-to-market strategies.
• Exploring and defining the core questions customers need to have addressed throughout their buying and owning life cycles.
• Crafting storylines to communicate value and that can be applied and contextualized for different buying scenarios.
• Helping to create and execute a content strategy that supports all stages of the buying journey through the channels and formats most wanted by customers.
• Articulating individual product stories within the context of the larger brand storyline
• Inspiring and contributing to thought leadership development and delivery.

Driving Impact

The product marketer must develop and execute programs for sustained market impact by:

• Assisting corporate communications with influencer and media outreach and engagement
• Coordinating the development of content, activities, and programs to drive adoption and retention with existing customers
• Identifying, developing, and promoting upsell and cross-sell offers to customers
• Fostering customer advocacy programs and communities

Applying Technology and Analytics to Drive Results

The product marketer will rely on data and technology to streamline processes and improve results, influencing, if not directly owning:

• Digital marketing technologies to include, but not limited to, content marketing, personalization engines, email marketing and social marketing tools
• Marketing automation platforms and tools to improve demand generation and conversion rates
• Customer community and advocacy platforms
• Voice-of-the-customer platform and research survey tools
• Customer data platforms and marketing analytics dashboards
• Technologies to create engaging experiences, including, but not limited to, video and gamification

Managing the Budget and Resources

Beyond marketing and technical skills, the product marketer must be a skilled manager helping to shape direction, ensure proper resourcing and adjustments based on key performance indicators (KPIs) by:

• Tracking spending against budget
• Selecting and managing external agencies creative, communications and technical to complement existing skills and meet specific goals
• Establishing and tracking KPIs for individual initiatives and programs, and for team performance against business goals
• Providing executive-level transparency to investments and results