Email Marketing Specialist (Oracle Eloqua)

The Email Marketing Specialist is responsible for supporting the management and execution of external marketing campaigns in Oracle Marketing Cloud (formerly Eloqua).  Working closely with Campaign Automation Team Lead and Regional Marketing Teams in delivering best practice email campaigns. 

TITLE

Email Marketing Specialist

LEVEL

4

 

Reporting to:

Team Lead – Digital Engagement

Direct reports:

None

Key Accountabilities:

The Email Marketing Specialist will be mainly responsible for supporting the creation, testing, execution, and delivery of global and regional marketing campaigns.

Responsibilities:

Responsibilities of this role includes, but are not limited to:

Marketing Automation

·       Creating email campaigns/landing pages using HTML and/or Eloqua templates to fit the content and plan of the region

·       Setting up and implementing multi-step campaigns including A/B Testing

·       Ensure tracking all of the email links are in place and follow a QA checklist for all email campaigns.

·       OMC helpdesk support – answering and handling ad hoc queries & trouble shooting from regional OMC teams.

·       Developing and coordinate list segmentation for upcoming campaigns using exclusions to avoid conflicts and scheduling rules.

·       Ensuring smooth and timely delivery of campaigns following the marketing calendar

·       Support Team Lead in ensuring modules, guides, and workflows are up to date

Project Management

·       Develop Eloqua assets based on the campaign requirements

·       Provide status updates and campaign requirements, coordinate and agree to timelines as necessary for assigned projects

 

Reporting/Analytics

·       Generate email and campaign engagement report and present findings and insights

·       Any other duties as assigned by the project manager/team lead

 

Qualifications, skills & experience:

Requirements:

Education: Bachelor’s Degree in Marketing, or any Business-related courses

 

Job-Related Experience:

2-4 years of cumulative experience in email marketing, hands-on experience in developing HTML emails and landing pages, and marketing automation.

 

Specific knowledge:

·       Marketing automation platforms (Eloqua preferred)

·       Reporting/Analytics

·       Intermediate knowledge in HTML/CSS

·       Knowledge in using JavaScript is a plus but not required

·       Adobe Photoshop and Adobe Dreamweaver

·       Intermediate knowledge in MS Office applications (Word, Excel, Outlook, and PowerPoint)

·       Campaign Planning and Conceptualization

·       Understand email standards and privacy laws: SPF, CAN-SPAM, and GDPR

·       Knowledge using Oracle Sales Cloud or Salesforce CRM/any sales management tool

 

Skills:

·       Positive attitude towards work, good interpersonal skills

·       Excellent verbal and written communications skills

·       Effective time management skills

·       Problem solving skills

Values:

·       Integrity - We believe in being honest and responsible, working to the highest professional standards.

·       Client Focus - We are entrepreneurial and agile, passionate about creating value for our clients and achieving high performance.

·       Collaboration - We believe in diversity, the power of global teamwork, and that by working as one we can deliver exceptional outcomes.

·       Sustainability - We own the responsibility to sustain our world and society in a balanced way with health, safety, and the wellbeing of our people central to all we do.