Sr. Email Marketing Specialist (Lvl. 5)

Responsibilities:

Responsibilities of this role include, but are not limited to:

Marketing Automation

Setting up and implementing simple and complex multi-step campaigns including but not limited to A/B tests, one-off and nurture campaigns.

Performing tests to identify errors and ensure email responsiveness & compatibility in all email clients for own projects

Quality assurance and campaign approval check for own and other team members’ projects

Provide training to Eloqua new users

Support user management and governance

Build complex and responsive HTML assets (emails & landing pages) using standard HTML templates [not the drag & drop/content blocks]

Promotes understanding and continuous development in the usage of the Eloqua platform.

Support Team Lead in developing modules, guides, and workflows

Identify and provide suggestions for continuous process improvement

Lead regional discussions to support email marketing campaign management (conceptualization, delivery, optimization/review)

Project Initiation/Management

Able to act as backup project manager for team leader and able to:

Assist stakeholders in gathering, analyzing, and identifying campaign requirements; ability to gauge the complexity of the request

Coordinate the work estimates and negotiate turnaround time within the team

Ability to translate campaign requirements to identify Eloqua assets that are needed for production

Provides status updates, raises issues encountered and adjusts the timeline as appropriate

Ensure all required approvals/sign-offs are received from stakeholders before the campaign launch

Report/Analytics/Optimization

Generate email and campaign engagement reports, present findings & insights, and provide suggestions for optimization

Knowledge of using Oracle BI/Analyzer to support complex reporting requirements

Support team lead in developing quarterly/annual reports

Any other duties as assigned by the project manager/team lead

Qualifications, skills & experience:

Requirements:

Education: Bachelor’s Degree in Marketing, or any Business-related courses

Job-Related Experience:

4-5 years of cumulative experience in email marketing, creation of assets (email, landing pages etc.) and marketing automation

Specific knowledge:

• Advanced knowledge in Marketing automation platforms (Eloqua preferred)
• Reporting/Analytics (Intermediate)
• HTML/CSS/Javascript (Advanced)
• Adobe Photoshop and Adobe Dreamweaver (Advanced)

• Advanced knowledge in MS Office applications (Word, Excel, Outlook, and PowerPoint)
• Intermediate knowledge in Campaign Planning and Conceptualization
• Good understanding of email standards and privacy laws: SPF, CAN-SPAM, and GDPR
• Knowledge using Oracle Sales Cloud or Salesforce CRM/any sales management tool is a plus
• PowerBI/Data Visualization is a plus

Skills:

• A keen eye for detail
• Positive team attitude towards work, good interpersonal skills
• Excellent interpersonal and communications skills
• Effective time management
• Strong prioritization and multitasking skills
• Strong analytical and problem-solving skills
• Effective project management skills
• Strong stakeholder management

Values:

• Integrity - We believe in being honest and responsible, and working to the highest professional standards.
• Client Focus - We are entrepreneurial and agile, passionate about creating value for our clients and achieving high performance.
• Collaboration - We believe in diversity, the power of global teamwork, and that by working as one we can deliver exceptional outcomes.
• Sustainability - We own the responsibility to sustain our world and society in a balanced way with the health, safety, and wellbeing of our people central to all we do.