Co- Brand Product Manager

JOB TITLE: Co-Brand Product Manager

TERM: 12 months 

CLIENT LOCATION: Riyadh, KSA

RELEVANT EXPERIENCE: 5-8 years of relevant experience

MANDATORY REQUIREMENTS**: Experience in co-brand programs

TASKS

Core Responsibilities and Accountabilities

• Product Strategy & Development
• Define the value proposition of the co-brand product in alignment with both partners' brand strategies.
• Lead the end-to-end product lifecycle from ideation to launch and post-launch optimization.
• Conduct market and competitor analysis to guide product positioning and differentiation.

Partner Management

• Serve as the primary liaison between the bank/card issuer and the co-brand partner.
• Negotiate product features, marketing budgets, revenue share agreements, and joint go-to-market plans.
• Manage the partner relationship to ensure alignment and resolve issues collaboratively.

Go-To-Market & Marketing Support

• Collaborate with marketing teams on campaigns, card acquisition strategies, and brand alignment.
• Support the design of onboarding journeys and promotional activities to drive customer acquisition and usage.

Portfolio Management & Optimization

• Monitor product performance (spend, acquisition, attrition, profitability).
• Track and analyze key metrics: activation rates, spend per account, portfolio profitability, etc.
• Recommend and implement enhancements to drive growth and engagement.

Compliance & Risk

• Ensure co-brand programs comply with internal policies, regulatory requirements, and card network rules.
• Work with legal and compliance teams to ensure partner agreements and product materials are compliant.

Cross-Functional Leadership

• Work closely with teams across product, marketing, risk, legal, finance, operations, and IT.
• Coordinate onboarding of new co-brand partners including card design, tech integration, and operational readiness.

Knowledge and Experience

• 5-8 years of experience in card product management, preferably in co-brand or affinity programs.
• Experience working with card networks (e.g., Mastercard, Visa)
• Strong understanding of P&L drivers in card portfolios (interchange, interest income, acquisition cost, etc.).
• Proven ability to manage complex partnerships and multiple stakeholders.
• Bachelor's degree in Business, Finance, Marketing or related field