SME Cards Campaign Specialist

Job Title: SME Cards Campaign Specialist

Term: 6/ 12 months

Location: Riyadh, KSA

PURPOSE OF THE PROJECT

The SME Cards Campaign Specialist will be responsible for end-to-end design, launch, and performance management of SME card campaigns, covering the full customer lifecycle, from acquisition and activation through spend growth, reactivation, and retention. The role will drive measurable growth in card issuance, activation, e-commerce (e-MoB), cross-border spend, and portfolio profitability through data-led campaign execution.

Core Responsibilities and Accountabilities:

1. Campaign Rollout & Lifecycle Management

• Own and execute SME card campaigns across the full lifecycle, including:
• Acquisition: New SME cardholder acquisition campaigns (pre-approved, targeted, digital, RM-led)
• Activation: First transaction and early-life activation programs
• Spend Growth: e-commerce (e-MoB), POS and cross-border (XB) spend stimulation campaigns
• Reactivation: Dormant and low-usage customer re-engagement
• Retention: Ongoing usage, loyalty, and portfolio stabilization initiatives
• Coordinate with sales, product, digital, operations, and vendors to ensure timely and compliant rollout.

2. Campaign Analytics & Performance Tracking

• Track and analyse campaign performance across key KPIs:
• Acquisition volumes, Activation rates, Spend uplift (domestic, e-commerce, cross-border), Reactivation and retention rates
• ROI and cost-to-serve
• Develop campaign dashboards and regular performance reports
• Present results and recommendations to stakeholders

3. Campaign Construct & Business Case Development

• Define campaign structure, including:
• Target segments, Campaign duration and phasing, offer mechanics (cashback, fee waivers, spend thresholds, rewards) and Channel mix (digital, RM-led, partnerships)
• Develop campaign creatives in collaboration with marketing (messaging, customer journeys, creatives)
• Build campaign business cases, including:
• Expected uplift and incremental revenue, Cost assumptions, Break-even and ROI analysis
• Develop internal sales incentive contest for sales agents and track the outcomes

4. Campaign Launch, Governance & Reporting

• Lead campaign launch readiness:
• Internal approvals, System setup and control, Sales, and RM enablement
• Monitor live campaigns, manage issues, and drive mid-campaign optimization
• Own campaign reporting construct, including:
• Weekly/monthly performance updates, post-campaign reviews, and learnings
• Recommendations for scale or refinement
• Ensure compliance with internal policies and regulatory requirements

Knowledge and Experience:

• 8 plus years' experience in cards, payments, SME banking, or campaign management
• Strong understanding of SME card products (credit, charge, prepaid)
• Hands-on experience running data-driven marketing or spend campaigns
• Strong analytical and business case development skills
• Experience with dashboards, reporting tools, and performance tracking
• Excellent stakeholder management and execution capability

Mandatory Skills:

• Bachelor's degree in Finance, Business, Technology, or a related field (Master's preferred).
• Previous experience within Banking, Digital Payment & Card solutions, or the FinTech industry.
• Regional experience across the GCC, including working in a faced-paced matrix organisation.
• Excellent communication skills (written, verbal, and presentation) in English; fluency in Arabic preferred.

Preferred Skills:

• The ability to analyse data, troubleshoot payment issues, optimize processes, and make data-driven decisions.
• Good understanding of payment systems, digital platforms, system workflows, security basics, and industry technologies.
• An understanding of regional regulations across financial services or payment networks.