Digital Brand Marketing Associate

Purpose of the Role:

The Digital Marketing Associate will lead all marketing activities from concept to execution. Working closely with the marketing, creative, and commercial teams and overseeing the day-to-day execution of e-commerce lead generation and digital marketing campaigns, s/he is responsible for ensuring that the brand is consistently represented and promoted in line with company directives.

Duties and Responsibilities:

• Develop the annual marketing strategy and campaign calendar in line with business objectives.
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience of the e-commerce site.
• Utilize strong analytical ability to evaluate end-to-end customer experience across customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Ensure the accurate implementation of Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to analyze the impact of marketing activities and optimize strategies based on data-driven insights.
• Understand and use MMM for strategic budget allocation and long-term campaign planning, and MTA for detailed customer journey analysis and real-time optimization of active campaigns.

Experience in:

• Designing and conducting A/B tests on web funnels and apps.
• Tracking and data analysis.
• Deep linking for app and web marketing.
• Data integration and comprehensive reporting.
• Advertising management for various platforms.
• CRM integration for seamless customer data handling.
• Content distribution across multiple digital channels.
• Social media automation to streamline content posting and engagement.
• In-app advertising to reach users directly within mobile apps.
• Retargeting to re-engage users and boost conversions.

Professional Requirements:

• Bachelors/Diploma in Marketing/Marketing Communications or a related discipline.
• Proven working experience of 4 to 5 years in digital marketing and e-commerce brand management.
• Demonstrable experience leading digital brands in an e-commerce setting.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate testing.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
• Working knowledge of ad-serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Ads campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in digital marketing.
• Understanding and practical experience with MMM and MTA concepts and tools.
• Ability to interpret and apply MMM and MTA results to improve marketing performance and budget allocation.
• Proficiency with Google Analytics, Mixpanel or similar.
• Experience with Meta Business Suite, Google Ads, Facebook Ads, LinkedIn Ads.
• Familiarity with Freshworks (desirable).
• Experience with Adjust, Appsflyer, or similar platforms for mobile tracking and deep linking.

Interpersonal Requirements:

• Creative, innovative, and tech-savvy.
• A positive, can-do attitude.
• A high level of initiative & proactivity.
• Excellent communication skills, verbal & written.
• Strong organization skills and ability to manage multiple projects at once.
• A drive to continuously learn and grow.
• A strong work ethic and a passion for healthy living.