Sales Lead Generation Specialist - Inbound & Outbound

Role Overview

We are looking for a highly motivated, revenue-focused professional to drive both outbound and inbound lead generation. This role is performance-driven and outcome-based, with clear KPIs tied to booked meetings, response speed, and conversion rates. The ideal candidate is self-managed, proactive, and results-oriented, with strong communication skills.

Key Responsibilities

1. Outbound Revenue Development – Insurance GTM Campaigns

• Execute structured LinkedIn outreach campaigns targeting defined insurance segments
• Build and manage prospect lists aligned with ideal customer profiles
• Personalise connection requests and follow-up messaging sequences
• Secure a defined number of qualified calls/meetings per week or month
• Track performance metrics and provide regular reporting

KPIs:

• Number of qualified meetings booked
• Outreach volume and response rates
• Conversion from connection to booked meeting

2. Inbound Customer Engagement – Wedding Planning Services

• Respond to inbound chat, web, and email enquiries within agreed SLA (e.g., under 5 - 10 minutes during active hours)
• Build rapport and understand client needs through structured qualification questions
• Provide relevant service information and guide prospects toward booking a consultation
• Maintain accurate CRM updates and meeting scheduling

KPIs:

• Speed to first response
• Enquiry-to-meeting conversion rate
• Meeting show-up rate
• Work Expectations
• Daily activity tracking and weekly KPI reporting
• High level of autonomy and proactive communication
• Familiarity with CRM systems, LinkedIn Sales Navigator (preferred), and scheduling tools

Required Experience & Skills

• Proven experience in outbound sales, lead generation, or sales development
• Strong written English communication skills with a persuasive and professional tone
• Experience handling inbound customer enquiries and converting leads
• Results-driven and comfortable working to measurable targets