Digital Marketing Manager

Responsibilities:​

• Execute comprehensive digital marketing strategies developed by external marketing consultants​
• Manage and optimize SEM (Search Engine Marketing) campaigns across multiple platforms​
• Develop and implement SEO strategies to improve organic search visibility​
• Create and manage Google AdWords campaigns to drive qualified leads​
• Plan and execute LinkedIn advertising campaigns targeting business decision-makers​
• Blogging. Write compelling website content and marketing materials​
• Monitor and analyse campaign performance to ensure ROI objectives are met​
• Collaborate with BDM and external marketing strategy consultants, with focus on lead generation for MSP services​
• Manage marketing spend and budget allocation across various digital channels​

Requirements:​

• Proven experience in digital marketing, specifically SEM, SEO, and paid advertising​
• Preferrable, with a strong background working with IT companies or technology service providers​
• Demonstrated expertise in Google AdWords and LinkedIn advertising platforms​
• Knowledge of Australian market, particularly Brisbane and Sydney business landscape​
• Excellent English writing skills for content creation​
• Experience with CRM systems and marketing automation tools​
• Senior to mid-level experience preferred (not entry-level)​
• Ability to deliver measurable results within 3-6 month timeframes​