About the job Head of Marketing
Job brief :
As a member of our team, you will have a crucial role in expanding our user base by using advanced marketing techniques to attract tourists to Japan. Your responsibilities will also include acquiring partner stores.
Key Responsibilities
1. Strategy & Execution
Build and execute a comprehensive, end-to-end marketing strategy aligned with company goals for growth, user acquisition, and partner expansion.
Take full ownership from concept to execution including digital, content, and field marketing initiatives.
Be comfortable rolling up your sleeves to make things happen quickly and effectively by leveraging any AI tools.
2. Brand & Content
Strengthen Pies brand presence and storytelling in the Japanese market.
Create engaging and high-performing digital and social content (SEO, SNS, owned media).
Localize global narratives to resonate with Japanese audiences while maintaining brand consistency.
3. Data & Insights
Analyze campaign performance, user data, and market trends to drive data-informed decision-making.
Continuously improve ROI through testing, iteration, and optimization.
4. Partnerships & Growth
Identify and build strategic collaborations with Retail, Travel, and Inbound-related businesses.
Leverage partnerships to scale user engagement and brand visibility.
5. Internal Collaboration
Work closely with global teams and the Japan leadership team to align strategies and share insights.
Communicate effectively in English for weekly meetings and cross-functional projects with global teams.
Be able to visualize and articulate ideas clearly across cultures and teams.
You Are:
A self-starter who thrives in building things from zero.
Comfortable in fast-paced, multi-tasking environments.
Able to think logically and structure complex challenges into actionable steps.
Hands-on, creative, and strategic capable of both thinking big and getting it done.
Someone who can turn ideas into tangible outputs and explain them clearly to others.
Requirements
5+ years of experience in one or more of the following domains: Digital Marketing, Content Marketing, or Social Media Marketing.
Proven success in planning and executing full-cycle marketing campaigns not just managing agencies.
Strong analytical mindset and experience with digital tools (Google Analytics, SEO, SNS Ads, etc.).
Native Japanese with strong communication and writing skills.
Business-level English (Global team meetings 12 times per week; frequent text communication; documentation in English).
Bachelors or Masters degree in Marketing, Business, or related field.
Leadership experience in a startup or cross-functional team environment.
Experience in Fintech, Travel, or Retail industries is plus.
Location
Tokyo, Japan (Full-time): Remote Hybrid