Paid Ads Specialist

Role Description:

As our Paid Search and Display specialist, youll own and execute our growth strategy on our paid search and display channels. Youll join an innovative growth marketing function and focus on building best-in-class programs, driving pipeline and revenue, maximizing return on ad spend, and pushing aggressive experimentation.

Roles & Responsibilities:

• Meeting monthly SQL and revenue goals through paid channels.

• End-to-end campaign management on various platforms primarily Google (From forecasting to executing, monitoring, evaluating, and optimizing campaign performance to generating SQL - Sales qualified leads).

• Launching and optimizing paid campaigns across platforms - Google, Facebook, Capterra, and other networks.

• Optimizing the ad copy, and landing pages for the best lead quality and controlled cost per click Tracking KPIs using GTM and GA4

• Measuring and reporting performance of all paid campaigns, and assessing against goals using Run A/B/n Ad testing and optimization to improve ROI.

• Write attractive and concise copy for ads.

• Working closely with marketing and sales teams to optimize the campaigns.

• Closely monitoring budgets and continuously optimizing them.

• Performing keyword research along with the SEO team.

• Finding new avenues of growth via SEM channel.