Job Openings Product Marketing Associate

About the job Product Marketing Associate

About the role

Join our team as a Product Marketing Associate and be at the forefront of showcasing our innovative products to the world. This role is an exciting opportunity for a creative and strategic thinker to contribute to the success of our brand through effective product marketing strategies.

As a Product Marketing Associate, you will:

  • Develop and execute product positioning and messaging that resonates with our target audience, with the support of cross-functional teams such as Product & Engineering, Research, Business, and Operations.
  • Be responsible for the E2E GTM plans for new product and feature launches, ensuring fulfillment of our objectives and key results every quarter, across all channels.
  • Conduct market research to identify trends, competitors, and opportunities, providing valuable insights to shape marketing strategies.
  • Supervise the creation of compelling and engaging product content, including but not limited to product descriptions, blog posts, and promotional materials.
  • Analyze marketing campaigns and paid ads performance, gather feedback, and iterate on strategies to continually improve and optimize results.

What You Will Need:

  • Bachelor's degree in Marketing, Business, or a related field.

  • Minimum of 2 years of professional experience handling the same role.

  • Strong product marketing mindset: maximizing entry points on platforms to highlight new features, programs, and other product offerings.

  • Demonstrate understanding of marketing principles and a keen interest in staying up-to-date with industry trends.

  • Excellent written and verbal communication skills, with the ability to create persuasive and engaging content.

  • Strong analytical skills to interpret data, draw insights, and make informed decisions.

  • Ability to collaborate effectively with cross-functional teams and contribute positively to a collaborative work environment.

  • Bonus points if experienced using CleverTap, Tableau, Google Analytics, and Qiscus.

About the team

Join a dynamic and supportive marketing team dedicated to driving the success of our products. Our team values creativity, innovation, and a passion for delivering impactful marketing campaigns. As a Product Marketing Associate, you'll have the opportunity to work alongside experienced professionals who are committed to achieving excellence in the field.