Regional Sales Manager

Role Overview:

We are seeking a dynamic and experienced Regional Sales Manager to lead and grow our traditional and modern FMCG sales operations across Riyadh.

Key Responsibilities:

• Lead, manage, and motivate the sales team to achieve revenue and distribution targets.
• Build and maintain strong relationships with wholesale and traditional trade partners.

• Implement structured sales processes and reporting mechanisms.
  

• Coach and train field teams on sales techniques, product knowledge, and customer relationship management.

• Monitor and improve collection performance in all regions.
  

• Analyze sales data and market trends to make informed commercial decisions.
• Develop city-wise growth strategies, ensuring effective execution at the ground level.
• Ensure team compliance with company standards, pricing policies, and operational SOPs.

Key Requirements:

• Bachelors degree in Business, Marketing, or a related field (MBA preferred).
• 5+ years of experience in FMCG sales, with a strong background in modern, traditional trade or wholesale

• Strong commercial acumen and data-driven decision making.

• Excellent training, communication, and leadership skills.

• Ability to work in a structured environment with clear KPIs and targets.

• Good understanding of collection and credit management.