Brand Manager

Role Overview

Were looking for a strategic and hands-on Brand Manager to lead the growth of our Soda Water product line. Youll oversee everything from positioning to promotion, ensuring the brand stands out in a competitive F&B market.

Responsibilities

Brand Strategy & Positioning

• Develop and execute brand plans aligned with business goals

• Define the brands voice, image, and market positioning

• Ensure consistency across all touchpoints

Product Marketing

• Collaborate with R&D on new product development and packaging

• Plan and manage go-to-market strategies for product launches

Campaign Development

• Lead integrated marketing campaigns across digital, retail, and OOH

• Coordinate with creative and media agencies

Consumer & Market Insights

• Conduct market research and track industry trends

• Analyze brand performance and identify growth opportunities

Channel & Trade Marketing

• Work with sales teams to ensure strong brand presence across HORECA, retail, and e-commerce

• Support in-store activations and POS materials

Budget Management

• Manage brand marketing budgets

• Track and report ROI on marketing initiatives

Cross-functional Collaboration

• Partner with Sales, Digital, and Supply Chain teams to ensure seamless execution

Requirements

- Bachelors degree in Marketing, Business, or related field (MBA is a plus)

- 5 - 8 years of experience in brand management, preferably in beverages or F&B

- Track record of launching or scaling a consumer brand

- Strong understanding of consumer behavior and marketing analytics

- Excellent communication and project management skills