Country Manager - FMCG

Role Overview:

We are seeking a dynamic, entrepreneurial Country Manager to lead our expansion across Levant (Iraq, Jordan, Lebanon, Yemen) and parts of Africa. This is a hands-on leadership role ideal for someone with a start-up mindset ready to build markets, manage customers and distributors, and wear multiple hats to drive growth and results.

Key Responsibilities:

• Lead business development and market expansion across assigned countries.
• Manage and grow relationships with distributors, key accounts, and customers.
• Drive P&L responsibility, focusing on sales numbers, profitability, and market share.
• Knock on new doors and unleash market potential with a strong go-getter attitude

• Develop and execute local strategies tailored to each markets needs.

• Recruit, train, and support local teams and partners where needed.

• Represent the brand with humility, resilience, and adaptability in challenging environments.

• Report regularly on KPIs, forecasts, and market opportunities to HQ.

Key Requirements:

• 8 - 12 years of FMCG experience, preferably in confectionery, biscuits, or similar categories.
• Experience working with distributors across diverse markets (Levant, Africa, GCC).

• Entrepreneurial spirit; hands-on, resilient, and solutions-oriented
  

• Strong commercial acumen with a proven track record of delivering results.
• Comfortable working in a start-up environment without rigid corporate structures.

• Fluent in English; Arabic is a strong plus.

• Willingness to travel extensively across the region.