Performance Marketing

Job Location: On-Site|Noida

You will spend most of your time on:

• Manage and optimize paid marketing campaigns across multiple channels (Google, Meta, ASA, Unity, AppLovin, Liftoff, etc.) to drive user acquisition and engagement.
• Monitor key performance metrics such as ROAS, CAC, LTV, CTR, and conversion rates, ensuring campaigns meet growth and efficiency targets.
• Conduct regular data analysis to identify trends, insights, and opportunities for improvement.
• Collaborate with the founder-led marketing team to align campaigns with overall strategy and business goals.
• Oversee marketing creatives (ads, visuals, copy, playables) to ensure they are engaging and effective—creativity is a plus.
• Run A/B tests and experiment with new campaign ideas to continuously improve performance.
• Prepare concise reports and dashboards to communicate campaign results and learnings to senior management.

What we want to see in your experience:

• 2+ years of experience in Performance marketing (must)
• Proven success in managing paid marketing campaigns with measurable results.
• Strong analytical skills to track ROAS, CAC, LTV, and other performance metrics.
• Ability to translate data into actionable insights and strategies.
• Experience collaborating within a founder-led marketing function.
• Creativity in overseeing marketing creatives.

What we are looking for in you as a colleague

• Ability to collaborate and meet deadlines
• Self-driven, responsible, and curious to learn
• Passionate
• Attention to detail
• Excellent in English, written and spoken

Please note: This position is for one of Playdawn's clients, and successful candidates will be hired directly by the client, not by Playdawn.

Our client is proud to be an equal opportunity employer. They are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and have equal access to opportunities, regardless of race, color, religion, gender, age, disability, or other protected characteristics. They believe that diversity fuels innovation and creativity, and they strive to create an environment where everyone can thrive and contribute to shared success.