Marketing Operations Specialist

Position Summary

As the Marketing Operations Specliast, you will play a critical role in supporting marketing systems, data quality, and operational processes. This role requires strong project management skills, attention to detail, and a proactive, process-oriented mindset. You will work closely with Marketing Operations and cross-functional teams to ensure data accuracy, optimize workflows, and support the reporting and analytics needs of the organization. This is an ideal position for someone who thrives in a fast-paced environment, is outcomes- and data-driven, and is eager to build technical expertise.

This role follows Eastern Standard Time (EST) business hours.

Key Responsibilities

• Manually process inquiries from multiple inbound sources as required, ensuring data accuracy and proper routing based on established workflows

• Monitor incoming inquiries to ensure data integrity and SLA adherence and flag breaches with appropriate teams

• Identify and troubleshoot data gaps, inconsistencies, and process breakages, proactively driving solutions or escalating as needed

• Test operational workflows, provide feedback, and support refinement initiatives

• Perform manual and automated data standardization and normalization tasks to maintain high-quality data across systems

• Own ad hoc report building and performance analysis to help identify trends and opportunities for optimization

• Maintain strong organizational practices to manage multiple priorities and deadlines effectively

• Collaborate with stakeholders to support data and process-related initiatives and ensure smooth cross-functional execution

• Contribute to the continuous improvement of marketing operations by documenting best practices and recommending workflow enhancements

Qualifications

Required:

• 13 years of experience in marketing operations or related fields

• Experience with Salesforce

• Strong attention to detail and a high level of accuracy in data handling

• Excellent organizational and time management skills; ability to manage multiple priorities

• Proven project management capability with a process-oriented mindset

• Intermediate knowledge of Salesforce CRM (required), with experience navigating objects, reports, and basic configurations

• Strong analytical and problem-solving skills; demonstrated ability to independently troubleshoot and resolve issues

• Comfortable working in fast-paced environments with shifting priorities

• Strong communication skills, both written and verbal

• Proficiency with Microsoft Excel (pivot tables, VLOOKUPs, data manipulation)

Nice to Have:

• Experience with Marketo or other marketing automation platforms

• Familiarity with Power BI or other reporting tools

• Experience with data enrichment tools such as RingLead

• Experience working in a global B2B environment

• Basic knowledge of HTML, JSON, or SQL a plus