Marketing Automation Lead (Outbound GTM Automation)

Overview

We are looking for a highly technical and hands-on Marketing Automation Lead to build, manage, and optimize our outbound GTM infrastructure and multi-channel prospecting systems.

This role is not focused on traditional inbound or digital marketing. We are specifically looking for someone with strong outbound automation expertise who can independently build scalable outbound engines using modern prospecting, enrichment, sequencing, and workflow automation tools.

The ideal candidate has hands-on experience supporting Sales and Growth teams through outbound prospecting systems, workflow automation, CRM architecture, and signal-based campaign orchestration.

You should be comfortable owning the technical setup and execution of outbound campaigns end-to-end — from targeting and enrichment to sequencing, automation, routing, and optimization.

Key Responsibilities

Outbound GTM Automation & Campaign Execution

• Build and manage automated outbound campaigns across multiple channels including email, LinkedIn, phone, SMS, and direct mail
• Design and optimize multi-touch outbound cadences based on prospecting signals and buying intent
• Launch and manage outbound sequences using tools such as Instantly, Smartlead, HubSpot Sequences, Lemlist, or similar platforms
• Support Sales teams by building scalable outbound prospecting infrastructure and workflows
• Create outbound playbooks including scripts, templates, cadences, objection handling, and outreach workflows

CRM & Workflow Automation

• Own and optimize HubSpot CRM workflows, sequences, pipeline stages, routing, and data hygiene
• Design and maintain automation workflows using N8N, Zapier, Make, or similar tools
• Integrate multiple outbound, enrichment, and CRM systems to streamline prospecting and campaign operations
• Build automated workflows for lead routing, enrichment, engagement tracking, and campaign enrollment

Prospecting, Enrichment & Signal-Based Targeting

• Build targeted prospect lists using tools such as Apollo, Clay, LinkedIn Sales Navigator, Juicebox, or similar platforms
• Execute data enrichment and waterfall enrichment workflows to improve targeting accuracy and personalization
• Identify and operationalize outbound signals such as:
  • hiring activity
  • funding events
  • website visits
  • technology usage
  • LinkedIn engagement
  • buying intent indicators
• Use AI tools and automation to improve prospecting, personalization, and outbound efficiency

Deliverability & Performance Optimization

• Monitor and optimize email deliverability, inbox reputation, and outbound infrastructure health
• Manage domain warm-up, inbox rotation, throttling, SPF/DKIM/DMARC setup, and bounce management best practices
• Track campaign performance metrics including reply rates, conversion rates, meeting bookings, and pipeline generation
• Continuously test and optimize messaging, workflows, sequences, and targeting strategies

Required Qualifications

Must-Have Experience

• Proven hands-on experience building and managing outbound GTM or sales automation systems
• Strong experience with HubSpot CRM including workflows, sequences, automation, pipeline management, and data hygiene
• Experience executing multi-channel outbound campaigns across email, LinkedIn, SMS, phone, and related channels
• Deep familiarity with outbound prospecting and automation tools such as:
  • Clay
  • Apollo
  • Instantly
  • LinkedIn Sales Navigator
  • HeyReach
  • DuxSoup
  • Prosp.io
  • Smartlead
  • Lemlist
  • or similar tools
• Experience with workflow automation platforms such as N8N, Zapier, Make, or similar
• Experience with data enrichment, lead scraping, and outbound targeting workflows
• Strong understanding of outbound email deliverability and domain management best practices
• Experience using AI tools for prospecting, personalization, and outbound workflow automation

Preferred Background

• Experience in B2B SaaS, outsourcing, offshoring, lead generation, RevOps, or growth operations environments
• Exposure to Salesforce, Pipedrive, Zoho, or similar CRM platforms
• Experience supporting SDR, Sales, or Business Development teams
• Experience building outbound infrastructure from scratch or scaling existing outbound systems