Marketing Analytics Specialist

Core Responsibilities:

• Design, build, and maintain dynamic dashboards and recurring performance reports to track KPIs, trends, and variances.
• Interpret multi-channel campaign data to deliver clear, actionable recommendations that improve ROI and audience engagement.
• Oversee data governance practices to ensure accuracy, consistency, and reliability across analytics and tracking platforms.
• Manage end-to-end reporting workflows, ensuring timely and accurate delivery of insights to stakeholders.
• Partner cross-functionally with Marketing, IT, and Business Intelligence teams to define measurement frameworks and reporting requirements.
• Streamline and standardize analytics methodologies to improve scalability and operational efficiency.
• Monitor emerging tools, technologies, and industry best practices to continuously enhance analytics capabilities.
  

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related discipline.
• Minimum of three years of experience in marketing analytics, digital performance reporting, or related functions.
• Demonstrated ability to synthesize complex datasets into meaningful business recommendations.
• Strong attention to detail and commitment to data integrity.
• Proven ability to manage multiple priorities in fast-paced environments.
• Advanced proficiency in analytics and reporting platforms, including Tableau, Google Analytics, Meta Ads, Moz, Google Search Console, TradeDesk, Teads, and Airtable.
• Experience collaborating effectively with cross-functional stakeholders and external partners.