Senior Marketing Strategist

Job Title: Senior Marketing Strategist
Location: Makati City, Philippines
Work Setup: Onsite
Schedule: Monday–Friday | Morning Shift

Job Summary

We are looking for an experienced and strategic Senior Marketing Strategist to lead integrated marketing and content initiatives. This role is ideal for a data-driven yet creative marketing professional who can drive measurable growth, strengthen brand positioning, and manage high-impact multi-channel campaigns.

You will work closely with creative, media, and analytics teams to ensure cohesive messaging and performance optimization across all platforms.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company objectives
• Lead and manage integrated campaigns across digital, social media, content, and events
• Analyze market research and performance data to guide campaign planning and budget decisions
• Partner with creative teams to deliver consistent messaging and compelling storytelling
• Mentor and support junior marketing and content team members
• Improve marketing processes, workflows, and resource utilization
• Track KPIs, assess campaign effectiveness, and drive continuous improvement
• Manage relationships with external vendors and partners
• Stay current with emerging marketing trends, tools, and AI-driven technologies

Qualifications

• Bachelors degree in Marketing, Communications, Business, or a related field (Masters degree is a plus)
• At least 6 years of experience in marketing strategy, brand management, or content leadership
• Strong background in multimedia campaigns, digital marketing, social media, and ROI-focused budgeting
• Excellent leadership, communication, and cross-functional collaboration skills
• Proven ability to manage multiple projects and meet deadlines
• Strong analytical skills with experience using data to inform strategy
• Familiarity with marketing analytics tools, AI platforms, and media planning systems