Marketing Manager (Cebu)

Work Setup: Monday to Friday, Full Onsite
Location: Cebu
Industry: Retail, Gaming & Technology

Key Responsibilities:

• Develop and execute marketing strategies and integrated campaigns to enhance brand awareness, strengthen customer engagement, and drive sales growth across retail and digital channels.
• Manage digital marketing initiatives, including social media, e-commerce platforms, online marketplaces, paid advertising, and promotional campaigns.
• Oversee the creation of marketing content, creative materials, product launches, and brand communications while maintaining brand consistency.
• Plan and implement retail marketing activities, including in-store promotions, branch campaigns, mall events, and brand activations in coordination with internal teams and external partners.
• Monitor campaign performance, customer engagement, store traffic, and sales results, and provide insights and recommendations to improve marketing effectiveness.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, or a related field.
• At least 4–6 years of marketing experience, preferably in retail, consumer electronics, technology, gaming, lifestyle, or FMCG industries.
• Strong knowledge of brand management, digital marketing, social media, campaign planning, and retail promotions.
• Experience in paid advertising, e-commerce platforms, online marketplaces, digital analytics, and marketing performance reporting.
• Excellent leadership, communication, creative, and project management skills, with the ability to manage multiple priorities and collaborate effectively with cross-functional teams and external partners.