Brand Manager - Pharma

Location: Pasig City

Work Setup: Hybrid

Employment Type: Full-Time

Role Overview

The Brand Manager is responsible for developing and executing brand strategies and marketing programs that drive sales growth, market opportunities, and overall brand performance. The role combines market analysis, business planning, commercial performance management, and cross-functional collaboration with Sales and other business teams.

Responsibilities

Develop brand strategies and business plans based on market trends, customer needs, and business opportunities.

Conduct market and sales analysis to identify growth opportunities and recommend business actions.

Develop and execute integrated marketing programs in partnership with Sales and other commercial teams.

Monitor brand performance, sales, P&L, contribution margin, and A&P spending.

Coordinate with Supply Chain on product forecasting and availability.

Manage relationships with principals, Key Opinion Leaders (KOLs), and Key Accounts.

Provide brand, product, and market insights to relevant teams and support capability-building activities.

Monitor marketing program execution and recommend improvements based on market and business results.

Qualifications

Bachelor’s degree in Marketing, Business Administration, Management, Pharmacy, Life Sciences, or a related field.

Relevant experience in Brand Management, Product Management, Marketing, Sales, or Commercial roles.

Pharmaceutical industry experience is strongly preferred.

Experience in brand strategy, market analysis, business planning, and marketing program development.

Strong understanding of sales performance, commercial data, and business financials, including P&L or A&P management.

Experience working with external partners, principals, KOLs, or Key Accounts is an advantage.

Strong analytical, communication, presentation, and stakeholder management skills.

Ability to work cross-functionally with Sales, Supply Chain, and other business teams.

Preferred Background

Candidates with pharmaceutical brand management experience are strongly preferred. Candidates from related FMCG, healthcare, consumer, or commercial brand environments may also be considered where their experience closely matches the role.