Senior Marketing Executive (Spa Division)

Role Overview:
We are seeking a dynamic and hands-on Senior Marketing Executive to lead marketing efforts for our Spa business. This role will focus on campaign execution, PR/KOL coordination, customer loyalty initiatives, visual merchandising, and in-store activations. It is ideal for someone passionate about creating engaging customer experiences and driving relationship-based growth.

Responsibilities:

• Plan and execute spa marketing campaigns (seasonal, referral, retention, promo mechanics)
• Manage communications for loyalty and referral programs (EDM, WhatsApp, Telegram)
• Develop sales kits for in-store use and drive conversions via landing pages
• Collaborate closely with Spa Operations to align promotions with customer journeys
• Support PR, KOL outreach, and sampling programs specific to spa initiatives
• Coordinate landlord/mall partnerships for events and exposure opportunities
• Oversee in-store visual merchandising with support from designers and operations
• Work with CS and CX teams to gather insights for campaign and experience optimization
• Track and report campaign performance, ROI, and key metrics
• Drive new lead generation and client acquisition through referral, performance marketing, SEO/SEM
• Strengthen client retention through engagement mechanisms (e.g., events, VVIP services)
• Manage all web content and social posts related to spa treatments to inform and engage clients
• Provide regular campaign reporting, monitor budgets, and assess against goals (ROI, ROAS, KPIs)

Requirements:

• Minimum 3 years of experience in Marketing & Communications
• Bachelor's degree in Marketing, Business, Computer Science, or related field
• A proactive self-starter and strong team player
• Proficient in Microsoft 365, Klaviyo, Meta, Canva, and Adobe tools
• Strong in copywriting, coordination, and visual storytelling
• Hands-on, detail-oriented, and highly organized
• Familiarity with web design and AI tools is a plus
• Excellent problem-solving and decision-making abilities