Brand/Product Marketing Supervisor

Role Overview: We are looking for a strategic and highly organized Product Marketing Supervisor with a strong background in Integrated Marketing Communications (IMC).

You will be the brand’s strategic lead, responsible for crafting 360-degree marketing blueprints that ensure our brand message is consistent, impactful, and resonant across all consumer touchpoints.

Responsibilities

• Brand Positioning & Strategic Planning: Lead the development of the brand’s core values and market positioning.
• Ensure a cohesive brand identity and visual language across all platforms.
• 360° IMC Campaigns: Design and execute integrated marketing communication plans for new product launches and seasonal campaigns, spanning Social Media, PR, E-commerce, Offline Events, and KOL/Influencer marketing.
• Content & Narrative Leadership: Own the brand "Voice".
• Translate technical product USPs into emotional stories, oversee the creation of all marketing copy and creative assets (stills/videos) to ensure they meet brand standards.
• Stakeholder & Agency Coordination: Seamlessly manage internal teams and external agencies to ensure high-quality execution and timely delivery of all marketing materials.
• Market Analysis & Monitoring: Stay ahead of beauty industry trends in Thailand and globally.
• Use consumer insights to refine brand strategy and campaign performance.

Requirements

• Experience: 3-5 years of professional experience in Brand Marketing or a Creative/Marketing Agency.
• Industry Background: Beauty, Personal Care, or FMCG experience is highly preferred.
• IMC Expertise: Proven track record in planning and executing integrated campaigns across multiple channels.
• Languages: Full professional proficiency in English and Thai is mandatory. Chinese proficiency is a significant advantage. 
• Soft Skills: Exceptional storytelling ability, a strong aesthetic eye, and "can-do" project management skills.