IOT Product Marketing

Job Responsibilities:

1. Responsible for the formulation and execution of the company's integrated marketing strategy to enhance brand awareness and market share.

2. Coordinate multi-channel marketing resources, including brand communication, marketing activities, and advertising, to ensure brand consistency.

3. Track industry trends and adjust marketing strategies in a timely manner based on market changes to drive sales targets.

4. Conduct in-depth market data analysis, evaluate the effectiveness of various marketing activities, and provide support for company decision-making.

5. Collaborate with the product team, sales team, and other relevant departments to ensure the smooth execution and achievement of marketing goals.

6. Manage cross-departmental communication and collaboration to ensure all marketing activities are executed on time and to a high standard.

7. Responsible for maintaining and expanding relationships with partners and media.

Job Requirements:

1. Integrated marketing experience, with relevant experience in the mobile phone, 3C, and data communication industries.

2. Fluent in English and Chinese, with excellent communication and writing skills.

3. Familiar with digital marketing tools and platforms, and able to independently plan and execute integrated marketing projects. 4. Strong market analysis skills and innovative thinking; proficient in data analysis and tools.

5. Strong teamwork spirit and cross-departmental coordination ability; good project management skills.

6. Bachelor's degree or above, with preference given to candidates majoring in marketing, advertising, media, or related fields.