Senior Marketing Executive

Job Description

* Digital Media Planning

• Responsible for marketing campaigns of multiple brands covering Oral Care/Home Appliance/Beauty Electronics categories.
• As strategy planner and budget owner in the charge of online marketing campaigns to maximize online sales.
• Execute and operate online advertisements (Facebook Ads, Google Ads, and other relevant media) in order to achieve campaign goals.
• Develop and implement digital media strategies, target audience plans and budget allocations
• Monitor ad delivery and recommend campaign optimization options to ensure successful campaign delivery.
• Analyze, interpret campaign reporting.

* Strategy & Briefing:

• Develop and implement TikTok influencer marketing strategies to amplify product visibility and brand messaging.
• Create clear and actionable campaign briefs for KOLs based on marketing goals and product USPs.
• Work closely with product and brand teams to align messaging across all TikTok initiatives.

* Influencer Collaboration:

• Identify, evaluate, and recruit TikTok creators that align with brand values and target audience.
• Negotiate content and campaign terms with KOLs and their management teams.
• Manage day-to-day communications and relationships with influencers and partners.

* Livestream Coordination:

• Source and coordinate with TikTok KOLs for branded livestream sessions.
• Oversee pre-live planning, script development, and promotional build-up.
• Monitor livestream performance and provide actionable insights for future improvements.

* Campaign Management:

• Complete the task assigned by the superior.
• Track content delivery timelines and ensure campaign execution meets agreed KPIs.
• Analyze performance data and compile reports on influencer and livestream outcomes.
• Continuously optimize influencer strategies based on data and market trends.

Qualifications

• 2-3 years of experience in influencer marketing, content operations, or digital campaign management, ideally in the TikTok or short-video space.
• Strong understanding of TikTok platform culture, content formats, and creator ecosystems.
• Excellent communication and negotiation skills, with experience managing external partners or creators.
• Fluent in English with the ability to write clear marketing briefs and communicate professionally.
• Mandarin Chinese proficiency is a strong plus.
• Detail-oriented with a proactive mindset and strong organizational skills.
• Passionate about digital content, pop culture, and emerging online trends.

Preferred Qualifications:

*Digital Biddable Specialist & Digital Media Buyer or similar roles with minimum 2 years experience

* Previous experience in e-commerce, beauty, fashion, or lifestyle sectors.