Branch Leader

The Branch Leader is responsible for overseeing the operations, sales, and performance of multiple retail branches. This role ensures smooth day-to-day operations, effective team management, and achievement of sales and service targets across assigned branches. The Branch Leader will monitor branch performance through data analysis, implement improvement strategies, and uphold company standards for customer service and operational quality.

Key Responsibilities

Branch Operations & Management

• Oversee daily operations of 610 branches to ensure efficiency, compliance, and smooth business execution.
• Implement operational standards, policies, and procedures to maintain consistency across branches.
• Monitor stock management, merchandising, and overall store readiness.

Sales & Performance Management

• Drive sales performance by monitoring KPIs, revenue, and profitability for each branch.
• Analyze sales data and shop performance reports to identify trends, gaps, and opportunities.
• Develop action plans to achieve sales targets and improve underperforming branches.

Team Leadership & Development

• Lead, motivate, and manage branch managers and shop teams to ensure effective performance and engagement.
• Provide coaching, training, and performance feedback to branch staff.
• Ensure manpower planning, scheduling, and workforce productivity align with business needs.

Customer Service & Quality Assurance

• Uphold high standards of customer service across all branches.
• Conduct regular branch visits and audits to ensure compliance with company policies, service standards, and quality requirements.
• Resolve escalated customer issues and ensure a positive customer experience.

Business Planning & Reporting

• Work with senior management to set branch sales and operational goals.
• Prepare regular reports on sales results, operational performance, and market insights.
• Support strategic initiatives to improve business growth and branch efficiency.

Qualifications & Requirements

Education & Background

• Bachelors degree in Business Administration, Management, Sales & Marketing, or related field.

Professional Experience

• Minimum 5-8 years of experience in retail operations or branch management.
• Proven experience managing 610 retail branches or equivalent multi-unit operations.
• Strong background in sales performance monitoring, branch operations, and customer service.

Skills & Competencies

• Strong leadership and people management skills with the ability to inspire and drive results.
• Excellent sales and business acumen with data-driven decision-making ability.
• Strong problem-solving, organizational, and multi-tasking skills.
• Ability to travel frequently to branch locations.

Language Skills

• Fluent in Thai (spoken and written).
• Good command of English is an advantage.