Marketing Supervisor

Job Description

* Strategic Budget Planning & Allocation:

• Develop and manage comprehensive marketing budgets across all channels to drive sales growth.
• Ensuring alignment with brand sales targets and maximum ROI.
• Plan a weekly/monthly content calendar that aligns with marketing campaign.
• Collaborate with distributors, agencies, and internal teams (Sales, Trade Marketing, Supply Chain).
• Manage marketing budget and performance reporting.

* E-Commerce & Digital Cost Optimization:

• Monitor and analyze key performance metrics (Cost, ROAS) across platforms.
• Reallocate budgets dynamically to maximize conversion rates and direct sales.
• Analyze sales data, campaign ROI, and consumer insights to improve performance.
• Plan and implement digital marketing campaigns across social media, search, and display channels.
• Optimize paid media performance (Meta Ads, Google Ads, TikTok ADS etc.).

* KOL & Influencer Management:

• Allocate a budget and determine the optimal proportion for utilizing influencers at each tier to maximize value.
• Clearly define the campaign objectives (e.g., to build brand awareness, boost sales, or promote an event).
• Identify KOLs whose image and presentation style align with the brand and products.
• Develop comprehensive briefs detailing Key Messages and strict Do's & Don'ts.
• Review and approve all content prior to publishing to maintain brand standards.
• Cultivate and maintain positive, long-term relationships with KOLs, talent managers, and PR agencies to build a reliable network for ongoing and future collaborations.

* Brand Social Media Management:

• Oversee and control all official brand social media channels (Facebook, TikTok, Instagram, X) to maintain brand consistency.
• Develop and execute engaging social media content strategies for product launches and seasonal campaigns.
• Identify KOLs whose image and presentation style align with the brand and products.
• Supervise the production of high-quality visual assets and localized copywriting for daily posts.

* Event & Offline Activation Management:

• Oversee the end-to-end management of offline events and new product launches.
• Integrate KOLs and celebrities into events to create real-time buzz.
• Controlling venue and setup costs, and plan for material reuse.

* Performance Reporting:

• Provide regular, data-driven executive reports detailing budget utilization, social media engagement, KOL campaign performance, and strategic recommendations for future investments.

* Others:

• Lead, coach, and develop team members to enhance capability and performance.
• Complete the task assigned by the senior management.
  
  
  Qualifications
  
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 4–6 years of experience in Digital Marketing and/or E-Commerce, preferably in Electronics.
  • Strong experience managing online marketplaces (Shopee, Lazada, TikTok Shop).
  • Hands-on experience with performance marketing tools (Google Analytics, Meta Business Suite, etc.).
  • Strong analytical mindset with data-driven decision-making skills.
  • Experience managing agencies and cross-functional teams.
  • Excellent communication skills in Thai and English.
    
  Preferred Qualifications:
  * Able to be adjusted instantly based on backend analytics.
  *Good command of Chinese is Plus.