Head of Marketing, F & B Retail ( Jakarta )

Job Opportunity: Head of Marketing
Location: Jakarta , Indonesia 
Industry: Cinema Chain / Entertainment

Our client, a growing cinema chain with operations across Southeast Asia, particularly in Indonesia , Vietnam and Cambodia, is looking for an experienced and visionary Head of Marketing to lead and drive their marketing strategy, brand growth, and customer engagement.

Key Responsibilities:

• Develop and implement comprehensive strategies across all marketing functions, including Digital, Advertising, Communications, and Creative.

• Manage the marketing department budget effectively, ensuring optimal allocation and ROI.

• Set, monitor, and report on departmental goals and KPIs.

• Create impactful branding and positioning strategies to strengthen market presence.

• Ensure consistency of brand messaging across all marketing channels and initiatives (events, email campaigns, websites, and promotional materials).

• Analyze consumer behavior and define customer personas to tailor marketing approaches.

• Coordinate closely with the sales team to enhance brand awareness.

• Build and execute the digital marketing roadmap.

• Manage all digital marketing channels to maintain brand consistency and drive engagement.

• Measure and report on marketing performance, including ROI and KPIs.

• Develop targeted campaigns to maintain high levels of customer interaction.

• Optimize online content with SEO and Google Analytics insights.

• Forecast sales trends and proactively adjust strategies to capture market opportunities.

• Collaborate with the Operations team to align strategies and enhance customer satisfaction.

• Lead, motivate, and develop the marketing team to exceed targets.

• Monitor competitors and recommend strategies to maintain a competitive edge.

• Stay abreast of digital trends and emerging marketing technologies.

• Produce monthly progress reports covering both offline and digital marketing activities.

Requirements:

• Minimum 7 years of experience as Head of Marketing, VP of Marketing & Sales, or in a similar senior marketing leadership role, preferably within the cinema, retail, or food & beverage sectors.

• Proven track record in executing successful marketing and digital campaigns.

• Deep understanding of modern digital marketing channels, tools, and best practices.

• Hands-on experience with SEO/SEM, Google Analytics, and CRM systems.

• Familiarity with web design principles and tools.

• Strong analytical and project management capabilities.

• Excellent leadership and team management skills.

• Outstanding written and verbal communication abilities.

• Ability to prioritize goals and manage multiple projects effectively.

• Strategic thinker with an analytical mindset and proactive approach.

If you are passionate about entertainment, marketing innovation, and leading dynamic teams, we invite you to apply and be part of this exciting journey!