Marketing Officer (3-6 Months Contract)

Position: Marketing Officer
Grade: 6
Contract Duration: 3 to 6 months

Position Summary:
To plan, develop, and execute marketing strategies that boost outreach, enhance engagement, and drive customer acquisition. This role will focus on creating targeted campaigns, producing high-quality content, and leveraging data insights to improve marketing performance. The ideal candidate will have healthcare marketing experience, strong creative skills, and a proven track record in campaign execution.

Key Responsibilities:

• Develop and implement integrated marketing campaigns across digital and offline channels.
• Conduct market research and competitor analysis to identify trends and growth opportunities.
• Create engaging content for advertising, social media, and promotional materials.
• Manage and maintain brand consistency across all marketing communications.
• Utilize design tools (e.g., Adobe Creative Suite, Canva) to produce impactful visuals.
• Analyze marketing data, prepare performance reports, and recommend improvements.
• Collaborate with cross-functional teams to align marketing strategies with business goals.

Required Skills & Qualifications:

• Bachelors degree in Marketing, Communications, Business, or related field.
• Minimum of 3 years experience in marketing, preferably within the healthcare industry.
• Strong proficiency in graphic design and marketing software tools.
• Excellent verbal and written communication skills.
• Ability to work independently and manage multiple projects under tight deadlines.
• Analytical mindset with the ability to interpret data and adjust strategies.

Preferred Skills:

• Experience in patient engagement and healthcare-specific campaigns.
• Knowledge of social media management and SEO best practices.