GA4 Enhanced Ecommerce Specialist (Magento & Salesforce)

• Time Zone- General shift ( 9AM - 6PM)
• Experience Range-5+ years
• Location: remote

We are seeking a skilled GA4 Enhanced Ecommerce Specialist with expertise in setting up and managing event tracking on Magento and Salesforce Commerce Cloud platforms. The ideal candidate will have hands-on experience in Google Tag Manager (GTM), dataLayer setup, and GA4 reporting to ensure accurate tracking of user interactions and ecommerce activities.

Key Responsibilities:

GA4 Implementation & Custom Event Tracking:

• Configure GA4 Enhanced Ecommerce tracking on Magento and Salesforce Commerce Cloud.
• Set up and manage custom event tracking using Google Tag Manager (GTM) and dataLayer.
• Ensure accurate tracking of ecommerce events product views, add-to-cart, checkout steps, transactions, refunds, etc.
• Troubleshoot and debug tracking issues.

DataLayer & GTM Configuration:

• Define and implement dataLayer structures for ecommerce interactions.
• Work with developers to integrate custom JavaScript solutions for event tracking.

Salesforce & Magento Integration:

• Collaborate with Salesforce and Magento developers to ensure seamless data tracking.
• Set up event triggers and tags specific to Salesforce Commerce Cloud (SFCC) and Magento 2.
• Reporting & Optimization:
• Create GA4 reports & dashboards to analyze user behavior and ecommerce performance.

Preferred Skills:

• Experience with server-side GTM for advanced tracking.
• Knowledge of Facebook Pixel, LinkedIn Insights, and other third-party analytics implementation tools/add-ons.
• Google Analytics & GTM Certification is a plus.