Education Program Sales Executive

Education Program Sales Executive 

Job Summary:

The Education Program Sales Executive drives revenue by identifying potential clients, presenting educational offerings, and closing sales. They act as the bridge between the organization and prospective students or institutional partners.

Key Responsibilities:

1. Lead Generation & Prospecting

• Identify potential students, parents, schools, or corporate clients
• Reach out via calls, emails, social media, and events
• Maintain a pipeline of qualified leads

2. Sales & Conversion

• Present and explain educational programs (courses, certifications, workshops)
• Conduct consultations to understand client needs
• Convert inquiries into enrollments or contracts
• Meet or exceed sales targets

3. Client Relationship Management

• Build long-term relationships with clients and partners
• Follow up with leads and existing customers
• Handle objections and provide solutions

4. Product Knowledge

• Stay updated on program content, pricing, and benefits
• Understand competitors and market trends in education

5. Reporting & CRM Management

• Track leads, conversions, and sales performance
• Use CRM tools to manage customer interactions
• Prepare regular sales reports

6. Collaboration

• Work with marketing teams on campaigns and promotions
• Coordinate with academic teams for accurate program delivery

Required Skills:

• Strong communication and persuasion skills
• Sales and negotiation ability
• Customer-focused mindset
• Time management and organization
• Basic understanding of education systems or training programs
• Familiarity with CRM tools (e.g., Salesforce, HubSpot)

Qualifications:

• Bachelor's degree (Business, Marketing, Education, or related field preferred)
• 1–3+ years of sales experience (education sector is a plus)
• Proven track record of meeting sales targets

Key Performance Indicators (KPIs):

• Number of leads generated
• Conversion rate (leads enrollments)
• Revenue achieved
• Client retention rate
• Follow-up response time