Job Openings Retail Marketing Director

About the job Retail Marketing Director

Retail Hypermarket Marketing Director – Job Description

Job Title

Marketing Director – Hypermarket / Retail

Reports To

Chief Executive Officer (CEO) / Chief Commercial Officer (CCO)

Job Summary

The Marketing Director is responsible for developing and executing the overall marketing strategy for the hypermarket business. This role drives customer acquisition, retention, brand positioning, promotional campaigns, loyalty programs, digital marketing, and in-store marketing initiatives to maximize sales, market share, and customer satisfaction. The Marketing Director works closely with merchandising, operations, e-commerce, finance, and suppliers to deliver integrated marketing programs that support business growth.

Key Responsibilities

Strategic Leadership

  • Develop and implement the annual marketing strategy aligned with business objectives.
  • Build the marketing budget and ensure efficient allocation of resources.
  • Identify market opportunities through customer insights and competitive analysis.
  • Lead brand development and ensure consistent brand identity across all channels.
  • Develop long-term customer growth and retention strategies.

Campaign & Promotion Management

  • Plan and execute seasonal campaigns, promotions, and major retail events.
  • Coordinate promotional calendars with merchandising and category management.
  • Measure campaign effectiveness and optimize future activities.
  • Manage supplier-funded marketing campaigns and co-marketing initiatives.

Customer & Loyalty Programs

  • Develop customer segmentation strategies.
  • Manage loyalty and rewards programs to increase repeat purchases.
  • Improve customer engagement through personalized marketing.
  • Monitor customer satisfaction and recommend improvement initiatives.

Digital Marketing & E-commerce

  • Lead digital marketing across:
  • Social media
  • Search marketing (SEO/SEM)
  • Email marketing
  • Mobile applications
  • Website
  • Digital advertising
  • Support omnichannel initiatives connecting online and offline shopping experiences.
  • Drive online customer acquisition and conversion.

In-Store Marketing

  • Oversee POS materials and in-store communication.
  • Develop store branding and visual marketing initiatives.
  • Coordinate store opening and relaunch campaigns.
  • Improve customer experience through effective retail communication.

Brand Management

  • Maintain a strong and consistent corporate brand.
  • Develop private label branding strategies.
  • Manage public relations and corporate communications.
  • Handle crisis communication when required.

Market Research & Analytics

  • Analyze customer behavior and shopping trends.
  • Monitor competitor pricing, promotions, and marketing activities.
  • Conduct market research and consumer studies.
  • Present actionable insights to executive management.

Team Leadership

  • Lead and develop the marketing department.
  • Establish KPIs and performance objectives.
  • Coach and mentor team members.
  • Foster collaboration across departments.

Vendor & Agency Management

  • Manage relationships with advertising, media, digital, and creative agencies.
  • Negotiate marketing contracts.
  • Ensure marketing projects are delivered on time and within budget.

Key Performance Indicators (KPIs)

  • Sales growth
  • Marketing ROI
  • Customer acquisition cost (CAC)
  • Customer lifetime value (CLV)
  • Loyalty program growth and engagement
  • Campaign conversion rates
  • Brand awareness and market share
  • Digital traffic and online conversion
  • Social media engagement
  • Customer satisfaction (CSAT) and Net Promoter Score (NPS)
  • Footfall growth
  • Average basket size
  • Promotional campaign effectiveness

Qualifications

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • MBA or Master's degree preferred.
  • Professional certifications in Digital Marketing or Brand Management are an advantage.

Experience

  • 10–15 years of progressive marketing experience.
  • At least 5 years in a senior marketing leadership role within hypermarkets, supermarkets, retail, FMCG, or large consumer businesses.
  • Proven experience managing multi-channel marketing campaigns.
  • Strong background in loyalty programs, retail promotions, and omnichannel marketing.

Required Skills

  • Strategic marketing planning
  • Retail marketing expertise
  • Brand management
  • Digital marketing
  • CRM and customer loyalty
  • Data analytics and business intelligence
  • Budget management
  • Negotiation and vendor management
  • Leadership and team development
  • Project management
  • Excellent communication and presentation skills
  • Strong commercial and financial acumen

Preferred Technical Skills

  • CRM platforms (Salesforce, Microsoft Dynamics, etc.)
  • Google Analytics
  • Google Ads
  • Meta Ads Manager
  • Marketing automation platforms
  • Power BI or Tableau
  • Microsoft Excel and PowerPoint
  • ERP systems (SAP, Oracle, Microsoft Dynamics)

Core Competencies

  • Customer-centric mindset
  • Strategic thinking
  • Commercial orientation
  • Innovation and creativity
  • Results-driven leadership
  • Decision-making
  • Cross-functional collaboration
  • Adaptability in a fast-paced retail environment
  • Analytical problem-solving
  • Change management

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