New Products Manager

Job Purpose:

Lead the development and launch of new products from concept to market, ensuring alignment with business strategy, customer needs, and profitability goals.

Key Responsibilities:

• Identify and assess market opportunities for new products and innovations.

• Lead cross-functional teams (R&D, marketing, sales, supply chain, finance) to develop and launch new products.

• Conduct market research and competitor analysis to define product positioning and pricing.

• Develop business cases, feasibility studies, and cost-benefit analyses for proposed products.

• Manage the end-to-end product development process from concept design, prototyping, and testing to commercialization.

• Ensure product launches meet target timelines, budgets, and quality standards.

• Coordinate with marketing and sales teams to build launch strategies, promotional plans, and go-to-market activities.

• Track post-launch performance, analyze feedback, and recommend improvements.

• Monitor industry trends and technological developments to guide innovation.

• Maintain documentation for each products development and lifecycle management.

Qualifications & Skills:

• Bachelors degree in Business Administration, Marketing, Engineering, or a related field (MBA preferred).

• 5+ years of experience in product development, innovation, or project management.

• Strong understanding of market analysis, customer insights, and financial evaluation.

• Excellent project management and leadership skills.

• Strong communication and stakeholder management abilities.

• Analytical, creative, and strategic thinker.

• Proficiency in MS Office and project management tools (e.g., MS Project, Asana, or Primavera).

Key Performance Indicators (KPIs):

• Number and success rate of new product launches.

• Time-to-market and budget adherence.

• Market share and sales growth from new products.

• Customer satisfaction and feedback scores.

• ROI on new product investments.