Description

We are seeking a highly skilled and experienced Digital Marketing Manager to join our dynamic team in the retail industry. As a Digital Marketing Manager, you will play a crucial role in developing and executing digital marketing strategies that drive brand awareness, customer engagement, and sales growth. This position requires a deep understanding of the digital landscape, including social media, email marketing, search engine optimization (SEO), and online advertising. You will be responsible for overseeing all digital marketing initiatives, ensuring they align with our overall business objectives. The ideal candidate will possess a blend of creativity and analytical skills, enabling them to craft compelling marketing campaigns while also leveraging data to measure and optimize performance. You will work closely with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive approach to marketing. This is an exciting opportunity for a forward-thinking marketing professional looking to make a significant impact in the retail sector while contributing to the overall success of our company.

Responsibilities

• Develop and implement comprehensive digital marketing strategies for brand awareness and sales growth.
• Manage and optimize all digital marketing channels, including SEO, PPC, social media, and email campaigns.
• Analyze and report on the performance of digital marketing campaigns, making data-driven recommendations for improvement.
• Collaborate with creative teams to design engaging content that resonates with target audiences.
• Conduct market research to identify trends and new opportunities within the retail sector.
• Oversee budgeting and forecasting for digital marketing initiatives to ensure efficient allocation of resources.
• Coordinate with external agencies and vendors to support campaign execution and performance.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 10 years of experience in digital marketing, preferably within the retail industry.
• Proven track record of developing successful digital marketing strategies and campaigns.
• Strong knowledge of SEO, SEM, email marketing, and social media platforms.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Exceptional communication and interpersonal skills, capable of working collaboratively with cross-functional teams.
• Proficiency in marketing automation tools, CRM software, and web analytics platforms.