Description

We are seeking a highly motivated and experienced Lead Generation Specialist to join our dynamic team in the computer software industry. The ideal candidate will play a pivotal role in driving our business growth by identifying and nurturing potential leads and converting them into valuable clients. As a Lead Generation Specialist, you will employ various research and outreach strategies to generate high-quality leads through channels such as social media, email campaigns, and cold calling. In addition, you will be responsible for developing and implementing lead generation strategies that align with our overall business goals, collaborating closely with sales and marketing teams to ensure a seamless handoff of qualified leads. This position requires a strong understanding of the software market, as well as excellent communication and analytical skills. An integral part of your role will involve tracking and analyzing lead generation metrics to continuously improve our approach. If you possess a proactive attitude and are passionate about contributing to a forward-thinking company, we invite you to apply and help us drive our success in the competitive software landscape.

Responsibilities

• Identify and research potential leads through various channels including online platforms and industry events.
• Develop and execute targeted lead generation strategies to attract and engage potential clients.
• Qualify leads based on defined criteria and pass them on to the sales team for further action.
• Utilize CRM software to manage leads and track interactions and follow-ups effectively.
• Collaborate closely with marketing to create compelling content and campaigns aimed at lead generation.
• Analyze lead generation metrics and report on performance to identify trends and areas for improvement.
• Maintain an up-to-date knowledge of industry trends and competitive landscape to inform lead generation strategies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in lead generation, preferably within the computer software industry.
• Strong understanding of CRM tools and lead generation software.
• Excellent verbal and written communication skills.
• Ability to analyze data and derive actionable insights.
• Self-motivated with a strong work ethic and attention to detail.
• Proficient in Microsoft Office Suite and lead management platforms.