The core purpose of this role is to develop and execute marketing strategies through indirect sales channels such as distributors, retailers, and resellers. Key responsibilities include:

• Enabling partners with tools and training
• Running joint marketing campaigns
• Supporting product launches
• Tracking channel performance
• Building and maintaining strong partner relationships

Duties :

Deploy and execute the agreed go-to-market and pricing strategy to drive sales growth and market share for

assigned commercial team.

Understand, develop insights, segment existing customers, and recruit new customers.

Develop and execute the Market Activation Plan for new products.

Implement marketing activities and promotions to generate demand.

Measure performance of the customers, channel and identify optimization opportunities.

Support Growth Calls execution, and Market Business Review Cycle

Financial

Drive Sales and Margin within assigned channel

Develop metrics, track, report and forecast marketing initiatives and activities in Allocadia.

Customer

Enable and engage customers.

Drive customer readiness and productivity

Drive indirect revenue-producing activities such as through-customer Marketing, for-customer Marketing, lead

nurturing.

Identifies, develops & maintains relationships with relevant decision makers and influencers in customers

organizations and eco system key players.

People

Drives cross functional collaboration, strategic focus and organization agility.

Builds required capabilities to drive performance.

Drive integrity & compliance with GBP

The goal is to ensure our channel partners are well-equipped and aligned to promote and sell our electrical products effectively.