Commercial Manager - E-Commerce

Job Summary

The Commercial Manager – E-commerce is responsible for driving the commercial success of the company's online business by maximizing sales, profitability, and customer growth. The role oversees pricing, promotions, product assortment, marketplace performance, and commercial partnerships while ensuring alignment with the company's overall business strategy.

Key Responsibilities

• Develop and execute the e-commerce commercial strategy to achieve revenue and profitability targets.
• Manage product assortment, pricing, promotions, and online merchandising to maximize sales.
• Monitor sales performance, customer behavior, and market trends to identify growth opportunities.
• Manage relationships with online marketplaces, vendors, and commercial partners.
• Collaborate with Marketing, Supply Chain, Operations, and Finance to ensure product availability and successful campaign execution.
• Analyze key business metrics and prepare regular commercial performance reports.
• Develop sales forecasts, budgets, and commercial plans.
• Identify new business opportunities, product categories, and online sales channels.
• Ensure a seamless customer journey by improving conversion rates and overall shopping experience.
• Lead, coach, and develop the e-commerce commercial team.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
• 5–8 years of experience in e-commerce, retail, or commercial management, including at least 3 years in a managerial role.
• Strong understanding of e-commerce platforms, digital merchandising, pricing strategies, and online marketplaces.
• Experience with ERP systems, Google Analytics, Microsoft Excel, and BI reporting tools.
• Strong analytical, negotiation, leadership, and communication skills.