Automotive Events & Activations Manager

Job Title: Events & Activations Manager

Role Purpose

The Events & Activations Manager is responsible for planning, executing, and optimizing events, activations, and branded environments to enhance brand visibility, support product displays, launches, press conferences, Test-Drives Experiences, customer events and customer engagement activities with lead generation objectives across physical and digital touchpoints.

Key Responsibilities

• Plan and execute corporate, consumer, dealer, and media events aligned with brand and sales objectives.
• Manage end-to-end event production, including vendors, budgets, timelines, and quality control.
• Deliver impactful product placements, experiential activations, roadshows, and test drive programs.
• Manage sponsorships and ensure effective activation of brand rights and ROI tracking.
• Oversee facility branding, showroom displays, vehicle positioning, nameplates, and spec sheets in line with CI, ICS, and OCS standards.
• Ensure high-quality execution and consistency across all events, activations, and branded environments.
• Coordinate with PR teams for media events, press launches, and influencer activities.
• Align physical activations with digital platforms for content creation, amplification, and engagement.
• Integrate lead generation mechanisms into events and activations and coordinate lead handover with sales and CRM teams.
• Track performance metrics and implement continuous improvement initiatives.

Key Skills & Competencies

• Strong event management and production expertise
• Knowledge of automotive retail, product launches, and customer experience
• Excellent vendor, stakeholder, and cross-functional coordination skills
• Strong attention to brand standards, quality, cost and detail
• Analytical mindset with focus on ROI and lead conversion
• Ability to manage multiple projects in fast-paced environments

Experience & Qualifications

• Bachelors degree in Marketing, Events Management, or related field
• 5+ years of experience in events, activations, or brand marketing (automotive preferred)
• Experience working with agencies, suppliers, and internal teams
• Excellent English & Arabic Communication skills (spoken, written, & communicated with)