Cluster PR & Marketing Manager

Function: Marketing & Communications
Department: Public Relations & Marketing
Location: Heliopolis, Cairo, Egypt
Reports to: Cluster General Manager
Scope: Two hospitality properties within the same cluster

About the Role

A leading and well-established international hospitality group is seeking an experienced Cluster PR & Marketing Manager to lead the Public Relations, Marketing, Communications, and digital presence of two properties within the same cluster.

The role will be responsible for strengthening brand positioning, driving market visibility, developing integrated marketing campaigns, building high-value media and influencer relationships, and supporting commercial performance and revenue generation across both properties.

The ideal candidate will combine strong PR and communications expertise with a commercial marketing mindset, excellent media relationships, digital marketing knowledge, and the ability to work effectively with senior hotel leadership and cross-functional teams.

Key Responsibilities

1. Marketing Strategy & Commercial Planning

• Develop and execute the annual Marketing & Communications strategy and calendar for both properties, aligned with business objectives and revenue targets.
• Lead integrated seasonal and tactical campaigns, including Ramadan, summer, festive, Christmas, New Year, and other key commercial periods.
• Develop campaigns that support room occupancy, F&B revenue, events, spa, and other ancillary revenue streams.
• Monitor campaign performance and provide actionable insights to senior management.
• Manage the marketing budget and ensure effective, ROI-focused allocation of resources.
• Prepare regular marketing performance reports and recommendations for the Cluster General Manager.

2. PR, Media & Influencer Relations

• Lead the PR strategy for both properties and strengthen their positioning within local, regional, and international markets.
• Build and maintain strong relationships with journalists, editors, media outlets, influencers, content creators, and key industry stakeholders.
• Identify newsworthy opportunities and proactively develop compelling stories and media pitches.
• Coordinate interviews and media opportunities involving the Cluster General Manager, Hotel Managers, and senior leadership.
• Manage press visits, media lunches, interviews, familiarization trips, and other PR activities.
• Develop and maintain a strong pipeline of media opportunities to maximize positive brand exposure.
• Monitor media coverage and evaluate PR impact and media value.

3. Brand Management & Content

• Act as a key brand guardian, ensuring consistency across all online and offline communications.
• Ensure marketing materials, campaigns, social media content, photography, video, and other creative assets reflect the required brand standards.
• Manage and maintain a high-quality image and content library for both properties.
• Lead professional photography and video shoots and ensure content is aligned with current commercial and brand priorities.
• Review and approve marketing and communication materials in coordination with senior hotel management.
• Maintain a consistent brand tone of voice across all communication channels.

4. Digital & Social Media Marketing

• Lead the digital marketing strategy across both properties, including social media, websites, SEO/SEM, online campaigns, and performance marketing.
• Work with internal teams and external agencies to improve digital visibility, engagement, and conversion.
• Analyze website traffic, social media performance, campaign data, and conversion metrics to optimize marketing activities.
• Oversee external social media, creative, PR, and media-buying agencies and ensure quality and timely delivery.
• Identify opportunities to increase direct engagement, bookings, leads, and commercial performance through digital channels.

5. Commercial & Cross-Functional Collaboration

• Work closely with Sales, Revenue Management, F&B, Rooms Division, Spa, and other commercial teams to develop campaigns and promotions.
• Translate business priorities into effective marketing and communication initiatives.
• Support the development of promotions, packages, events, and experiences that contribute to revenue growth.
• Conduct regular competitor and market analysis to identify emerging trends, opportunities, and positioning gaps.
• Provide market intelligence and recommendations to senior management.

6. Events & Community Relations

• Lead the strategic planning and execution of major property events and brand activations.
• Coordinate with agencies, suppliers, hotel departments, media, influencers, and other stakeholders to ensure successful events.
• Develop and maintain relationships with relevant community, business, tourism, and industry partners.
• Lead relevant CSR and community engagement initiatives that strengthen the properties' reputation and market presence.
• Support internal communication initiatives where required.

Key Performance Indicators

• PR & Media Impact: Quality and volume of earned media coverage and PR value.
• Brand Compliance: Consistency and quality across digital and offline brand touchpoints.
• Digital Performance: Growth in website traffic, social engagement, campaign performance, and direct conversion.
• Commercial Impact: Contribution of marketing campaigns to room, F&B, events, and other revenue objectives.
• Campaign ROI: Performance and return on investment of key marketing initiatives.
• Media & Influencer Network: Development and quality of strategic media and influencer relationships.

Candidate Profile

• Bachelor's degree in Marketing, Public Relations, Communications, Business Administration, Hospitality, or a related field.
• Proven experience in PR, Marketing, Communications, or Brand Management, preferably within the hospitality or luxury/service industry.
• Experience managing marketing activities for multiple properties, brands, or business units is highly desirable.
• Strong understanding of hospitality marketing, PR, digital marketing, social media, content, and commercial campaigns.
• Established network of media contacts, journalists, influencers, and relevant industry partners.
• Strong experience developing and executing integrated marketing campaigns.
• Commercially minded with a strong understanding of revenue-driven marketing and campaign ROI.
• Experience managing external agencies and creative partners.
• Strong analytical skills with the ability to use data and performance metrics to drive marketing decisions.
• Excellent communication, presentation, storytelling, and relationship-building skills.
• Strong leadership and stakeholder-management capabilities.
• Excellent command of English, both written and spoken.
• Creative, proactive, highly organized, and able to manage multiple priorities in a fast-paced hospitality environment.