Sales Manager Experience in Pet Food or FMCG Industry

Job Summary:

To plan, lead, and control the sales activities of the company in order to achieve sales targets, expand the customer base, build strong relationships with retailers and distributors, and increase profit.

Key Responsibilities:

• Sales Planning and Target Achievement
• Set sales targets for different products and sales regions.
• Develop and implement sales strategies to increase sales.
• Monitor sales performance and take action if targets are not being met.
• Forecast future sales based on market trends and customer demand.
• Customer and Distributor Management.
• Sales Reporting and Administration.
• Skills Required.
• Qualifications.
• Work Experience.
• Industry Knowledge.

The candidate should have knowledge of:

• pet food products and market trends.
• customer buying behavior.
• competitor brands and pricing.
• retail and wholesale sales channels.
• product positioning and promotions.

The candidate should have:

• 7-10 years or more experience in sales, preferably in:
•  pet food.
• FMCG (Fast-Moving Consumer Goods).
• animal nutrition products.
• retail distribution.

Previous experience in:

•  managing key accounts
•  handling distributors and wholesalers
• achieving sales targets
• supervising or leading a sales team

Educational Qualifications

Bachelor's degree in:

•  Business Administration.
•  Marketing.
•  Sales Management.
• Commerce.
• Management.
• Strong communication skills.
• Good negotiation skills.
• Leadership and team management ability.
• Good decision-making skills.
• Ability to analyse sales data.
• Good customer relationship skills.
• Knowledge of the pet food market.
• Problem-solving ability.
• Confidence and motivation.

1)Prepare regular reports on:

• sales revenue
• customer growth
• regional performance
•  product demand
• Maintain accurate sales records and customer databases.
• Manage sales budgets and control selling costs.

2)Coordination with Other Departments work closely with:

•  logistics/warehouse department
•  finance department
• marketing department
• Ensure enough stock is available to meet customer orders.
• Help solve issues such as delivery delays or customer complaints.

Build and maintain relationships with:

• supermarkets
• pet shops
• veterinary clinics
• distributors
• Negotiate prices, discounts, and supply agreements with customers.
• Ensure customers receive excellent service and regular follow-up.

3)Sales Team Management:

• Train, supervise, and motivate the sales team.
• Allocate sales territories and responsibilities to sales representatives.
• Monitor staff performance and provide feedback.
• Organize meetings to review targets and discuss improvements.

4)Market Research and Competitor Analysis

• Analyze market trends in pet food industry.
• Identify customer preferences, such as demand for:
• dry food.
• wet food.
• grain-free food.
• premium pet food.
• puppy/kitten food.
• cat litter.
• Monitor competitors' prices, promotions, and new product launches.
• Recommend ways to improve sales and market position.

5) Product Promotion

Work with the marketing team to promote products through:

• Advertising.
•  in-store promotions.
• social media campaigns.
•  trade exhibitions.
• Help launch new pet products into the market.
• Ensure products are displayed attractively in stores.
• Technical / Professional Knowledge.

The candidate should be able to:

• prepare and analyse sales reports.
• use Microsoft Excel, Word, and PowerPoint.
• use CRM systems (Customer Relationship Management software).
• use Sales Force applications.
• forecast sales and plan budgets.
• understand pricing and profit margin.
• Certifications (Optional but Useful).

Useful qualifications or certifications may include:

• Sales training certificates.
• Marketing certifications.
• Customer service training.
• Leadership or management training.
• Courses in animal nutrition or pet care.

Language Requirements:

• Arabic.
• Good spoken and written English.

Other Requirements:

The candidate may also need:

• Valid driving license.
• Willingness to travel for customer visits and distributor meetings.
• Ability to work under pressure and meet targets.
• Working Conditions.
• Office-based with regular travel to meet customers and distributors.
• May attend trade fairs, exhibitions, and sales meetings.
• May work under pressure to meet monthly or yearly targets.
• Performance Measures (KPIs).

The Sales Manager may be judged by:

• Sales revenue achieved.
• Growth in market share.
• Number of new customers/distributors.
• Customer satisfaction.
• Profit margins.
• Team performance.
• Success of new product launches.