Performance Marketing Specialist (Paid Media)

Performance Marketing Specialist (Paid Media)

About the Role

Proactive Recruitment is delighted to be recruiting a Performance Marketing Specialist (Paid Media) for our client, a leading hospitality sales and marketing company based in Durbanville, Cape Town.

We are seeking a commercially minded, results-driven digital marketer who can plan, execute, and optimise paid media campaigns that drive direct bookings, reduce OTA dependency, and deliver measurable ROI for a diverse hospitality portfolio.

This is an exciting opportunity to work with hotels, lodges, and resorts across Africa, contributing directly to revenue growth through data-led performance marketing.

Key Responsibilities

Campaign Strategy & Planning

• Develop and execute integrated paid media strategies across Google Ads, Meta (Facebook & Instagram), LinkedIn, and hospitality platforms such as TripAdvisor, Booking.com, and Expedia.
• Align campaigns with client objectives, seasonal demand, promotions, and direct booking growth targets.

Execution & Optimisation

• Plan, build, and manage PPC, display, retargeting, and paid social campaigns.
• Monitor daily performance and optimise campaigns to achieve agreed KPIs.
• Conduct A/B and multivariate testing on creative, copy, audiences, and bidding strategies.

Creative & Content Collaboration

• Collaborate closely with social media and creative teams to produce high-performing ad copy, visuals, and landing pages.
• Ensure paid media activity supports and amplifies organic marketing efforts.

Cross-Functional Collaboration

• Work alongside Sales and OTA teams to align campaigns with rate strategies, promotions, and distribution objectives.
• Act as a central point of coordination to ensure seamless campaign delivery across departments.

Budget Management

• Own and manage paid media budgets, ensuring efficient spend allocation and maximum ROI.
• Track, analyse, and justify channel investment through clear performance reporting.

Reporting & Insights

• Prepare and present monthly performance reports focused on ROI, direct bookings, and OTA reliance reduction.
• Translate data into actionable insights and recommendations for both clients and internal stakeholders.

Innovation & Market Awareness

• Stay up to date with industry trends, platform updates, and competitive activity.
• Proactively introduce new tools, platforms, and tactics to enhance campaign performance.

General Requirements

• Willingness to travel to new and existing clients when required.
• Maintain accurate, up-to-date client documentation and reporting standards.
• Apply best practices and continuously identify areas for optimisation and improvement.
• Manage workload effectively, prioritising tasks to meet deadlines.
• Identify and communicate potential revenue opportunities and risk factors.
• Ensure all client project management boards and workflows are kept current and well maintained.