Trade Marketing Manager

Job Summary: 

We are seeking an experienced Trade Marketing Manager to lead and execute trade strategies across Pakistan and Afghanistan. . This role requires deep market understanding, strong coordination skills, and hands-on experience with Afghanistans distribution landscape.

Responsibilities:

• Develop and manage annual trade marketing strategy and budget for Pakistan & Afghanistan.

• Lead all BTL/on-ground activations in Pakistan: dealer conventions, POSM, retail branding, influencer activities.

• Build and manage distributor/channel partner relationships in Afghanistan; execute local activations as per market needs.

• Act as the bridge between Sales & Marketing to support sales teams with tools, training, and trade programs.

• Oversee complete POSM lifecycle: design, production, vendor negotiation, deployment, and performance tracking.

• Monitor market trends, competitor activities, and consumer insights to recommend trade initiatives.

• Ensure consistent brand visibility across retail/wholesale channels and conduct regular market visits.

Qualifications & Experience:

• BBA/MBA (Marketing).

• 710 years of Trade/Channel/BTL Marketing experience.

• Must have B2B experience (Building Materials, Paints, FMCG, Durable Goods).

• Mandatory 23 years of hands-on experience managing Afghanistan market (distributors + activations).

• Strong vendor negotiation, budgeting, and ROI analysis skills.

• Pashto/Dari preferred.